RE/Search Publications is an American magazine and book publisher, based in San Francisco, founded by its editor V. Vale in 1980. In several issues, Andrea Juno was also credited as an editor. It was the successor to Vale's earlier punk rock fanzineSearch & Destroy (1977–1979), which was started with small donations, provided to Vale by Allen Ginsberg and Lawrence Ferlinghetti.[1]RE/Search has published tabloid-sized magazines and books.
monochrom's Arse Elektronika anthologies "pr0nnovation?" and "Do Androids Sleep With Electric Sheep?" (published by RE/Search and monochrom)
In the late 1970s, Vale was working at City Lights Bookstore, and he was deeply interested in the growing punk rock scene.[2] He was dissatisfied with mainstream coverage of the emerging culture, so he decided to form his own independent magazine, known as a zine. Inspired by Claude Levi-Strauss, the father of structural anthropology, Vale decided to treat the magazine like an anthropological project.[3] This meant, "...in other words, not to make any assumptions about the culture, and try and use a lot what I call 'first-hand informants." In addition, Vale was inspired by Interview magazine, which was put out by Andy Warhol.[4] For these reasons, he chose an interview format for the magazine.[3]
The first issue was financed through small donations. Allen Ginsberg wrote a $100 check, after a request from Vale. This was followed by $100 from Lawrence Ferlinghetti. Vale knew both writers through City Lights Bookstore. Then, he secured a $200 donation from a friend who was a doctor.[3] The debut issue of Search & Destroy, named after the Stooges song, focused on the emerging punk and new wave scene, with articles on Mabuhay Gardens, the hottest venue for punk in the city, and interviews with the local bands Crime, Vermilion, and the Nuns.[5] He stated in an interview, "...I sort of kept going, but I never thought I would make a living off it."[3]
In total, eleven issues of Search & Destroy were published, between 1977 and 1979.[citation needed] Like many other punk cultural figures, Vale saw connections between the punk movement and dadaism and surrealism, and he sought to explore these influences in his zine.[4] Cultural figures and groups such as William S. Burroughs, JG Ballard, Russ Meyers, Lou Reed, Patti Smith, Iggy Pop, Devo, the Clash, Talking Heads, Weirdos, and Jello Biafra were profiled.[6][4][7] However, the staff and scene that supported Search & Destroy eventually diminished in size. Vale explained, "It took two years to build up 200 hardcore people truly into punk, so that they just got into it 100% and quit working full-time—most of them—and started bands, or publishing, or taking photos, or making posters, or making clothes, or whatever they did. Overnight they all pretty much vanished."[8]
During this time, Vale also launched a typesetting business, RE/Search Typography.[10] This enabled him to fund the publishing house while managing the typography and designs of RE/Search books. He maintained the typesetting business until 1991, when he sold it so that he could focus on publishing work full-time.[11]
Furthermore, RE/Search book explored "weird" culture. Incredibly Strange Films helped introduce audiences to Russ Meyer and Herschell Gordon Lewis. Incredibly Strange Music helped introduce audiences to Yma Sumac and Ken Nordine.[10]
RE/Search was the subject of a special issue of the European Journal of American Studies (August 2011, Vol. 30 issue 2), including an examination of "the growth and decline of RE/Search as a commercial enterprise dedicated to documenting and, in effect, marketing selected countercultural trends."[15]
RE/Search books have influenced many writers, activists, and artists. Michelle Tea cited Angry Women as an early inspiration for her.[22] The book Modern Primitives "... changed countless lives, bringing what had been a localized and niche set of body modification practices, aesthetics and philosophies out of San Francisco to a global audience, dominating scholarly and popular discourse around body modification subculture for more than a decade afterwards," as written in European Journal of American Culture (2011).[23]Jello Biafra has also called Modern Primitives an influential book.[10]
