 | |
| Product type | Drink |
|---|---|
| Owner | Britvic |
| Country | United Kingdom |
| Introduced | 1935 |
| Previous owners | Reckitt & Colman (until 1995) |
| Tagline | Real Fruit in Every Drop |
| Website | www |
Robinsons is a British fruit drink brand owned by Britvic. Robinsons was owned by Reckitt & Colman until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley water, Select and Squash'd; the range formerly also included Fruit Spring. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.
Robinsons sales for 2009 (across all its ranges) totalled £307 million.[1][needs update] Robinson's has been the official supplier of drinks to Wimbledon tennis tournament, its barley water being conspicuous by its presence, and sponsored the championship fortnight from 1935 to 2022.[2]
Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are promoted as a healthier alternative to fizzy drinks, and are offered as one of the drinks option for McDonald's Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink"[3] (the juice content is only 8%).[4]
The regular Fruit Shoot range with the green top was a full sugar product which did not contain aspartame. Since 2014, Fruit Shoot with the green top has no added sugar while still containing no aspartame. Although the grey top range has no added sugar, it does contain aspartame as well as potassium sorbate (a preservative) and sodium citrate, plus natural colourings and malic acid. It is sold in a sports-style bottle.[5] In 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.[6]
In January 2018, Robinsons launched their Fruit Creations range, specifically targeting adults.[7]
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