Contents

Theeya Velai Seiyyanum Kumaru

Theeya Velai Seiyyanum Kumaru
Film poster of Tamil version
Directed by	Sundar C.
Screenplay by	Sundar C. Nalan Kumarasamy Karunakaran Shrinivas Kavinayam Prabhu Das
Produced by	Ronnie Screwvala Siddharth Roy Kapur Subramanyam B. Suresh L.
Starring	Siddharth Hansika Santhanam
Cinematography	Gopi Amarnath
Edited by	Praveen K. L. N. B. Srikanth
Music by	C. Sathya
Production companies	UTV Motion Pictures Avni Cinemax
Distributed by	UTV Motion Pictures
Release date	14 June 2013 (2013-06-14)[1]
Running time	138 minutes (Tamil) 128 minutes (Telugu)
Country	India
Languages	Tamil Telugu
Budget	₹12 crore
Box office	est.₹75 crore[2]

Theeya Velai Seiyyanum Kumaru (transl. You have got to work like fire, Kumar) is a 2013 Indian Tamil-language comedy film co-produced and directed by Sundar C. and produced by his wife Khushbu. The film stars Siddharth, Hansika Motwani, and Santhanam.^[3] The film was partially reshot in TeluguasSomething Something with Brahmanandam replacing Santhanam and a different supporting cast.^[4][5] The film released on 14 June 2013 to positive reviews, performing well at the box office and becoming a commercial success.^[6][7]

Plot[edit]

Kumar is a software engineer who lives in a joint family. All of the marriages in his family have been love marriages for generations. He, however, swears off girls and love because of bad experiences in his childhood and teenage years. One day, he falls in love with Sanjana, a new employee in his office. Unable to convey his feelings, he seeks the help of Mokia (Premji in Telugu), a man who earns a living by helping men impress their lovers. Mokia teaches him to be more assertive and flirtatious. He makes Kumar spread the rumour that Sanjana is seeing her boss, George. As a result, Sanjana stops spending time with George. George then asks her to be his girlfriend, coincidentally when Kumar was planning to confess his love for Sanjana. She accepts, leaving Kumar heartbroken. Mokia then intervenes and breaks up George and Sanjana. Sanjana and Kumar finally get together but Mokia tries to break them apart after he finds out it is his sister (niece in Telugu) he has been helping Kumar with. Then, Kumar admits to Sanjana that he manipulated her feelings but then seeks her forgiveness. Then they get back together, with the acceptance of Mokia who sees Kumar's true love for Sanjana.

Cast[edit]

Telugu version

• Brahmanandam as Premji
• Venu Madhav as Cone Ice Bava
• Sudha as Premji's sister and Sanjana's mother
• Gautam Raju as Police officer
• Rana Daggubati as himself (special appearance)^[10]

Production[edit]

In January 2013, Sundar C. announced that he would collaborate with UTV Motion Pictures for another film after the success of Kalakalappu. The film was launched on 21 March 2013 in Hyderabad. Siddharth and Hansika are the lead pair of the film after the Telugu film Oh My Friend. The film's title Theeya Velai Seiyyanum Kumaru was derived from a dialogue from Pudhupettai, later popularised by Boss Engira Bhaskaran.^[11] Shooting took place in Chennai.

Soundtrack[edit]

C. Sathya composed the music for this film; the soundtrack features six tracks.

Release[edit]

The satellite rights of the film were secured by STAR Vijay. The film was given a U certificate by the Censor Board without cuts.^[12] The film and its Telugu version was released simultaneously with Thillu Mullu on 14 June 2013. TVSK has acquired 460 screens in Tamil Nadu, 80 screens in overseas markets across Singapore, Sri Lanka, Malaysia and USA and 60 screens across Kerala and Karnataka.^[13]

Box office[edit]

The film had good start at the box office collected ₹10 crore (US$1.2 million) in the end of the first week itself and in Telugu, the film grossed ₹3 crore (US$360,000) Total ₹13 crore (US$1.6 million) at the box office.^[14] The positive word of mouth helped the film.^[15] The film rocked at the box office grossed over ₹60 crore (US$7.2 million) in TN in 6 weeks and Telugu gross would be around ₹15 crore (US$1.8 million). The film had a total Worldwide gross ₹75 crore (US$9.0 million) at the box office. The film declared "Blockbuster Hit" at the box office in Tamil. The film is also listed in most successful films of 2013.^[16] The film completed 100 days in 100 centers.^[17][18]

Reception[edit]

This Tamil version received positive reviews from critics and audience. Moviecrow rated it 3/5 stating that "TVSK works because of Sundar C.'s rich experience and ability to mix various comedy elements and commercial formula with strong backing from a bevy of lead actors and comedians".^[19] Rediff wrote:"Theeya Velai Seyyanum Kumaru fails on many counts, the primary being the lead actors and their lackluster performance, the film is still quite boring and predictable".^[20] In wrote:"Overall, TVSK is an average rom-com with few good laughs".^[21] Behindwoods wrote:"To sum up, TVSK is bound to continue the long-lasting trend of well-made comedy movies striking it big at the box-office".^[22] Baradwaj Rangan of the Hindu wrote "Theeya Velai Seiyyanum Kumaru at least has better one-liners, borderline surreal non sequiturs — and all of them are entrusted with RJ Balaji...Santhanam, in comparison, comes off a tad stale, with his now-patented mix of alliteration and rhyme."^[23]

The Telugu version received mixed to positive reviews. The Hindu wrote that "Something Something oscillates between being hilarious to ridiculous, backed by good performances by Siddharth, Hansika and Brahmanandam".^[24] idlebrain.com gave a review of rating 3/5 stating "Something Something is a romantic comedy that features Brahmanandam in a full length character. It is one of those films in which the character suits Siddharth very well. The scenes and thread featuring Brahmanandam is the lifeline of the movie. On a whole, Something Something works because of Brahmanandam."^[25]

References[edit]

External links[edit]

• Theeya Velai Seiyyanum KumaruatIMDb