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Contents

   



(Top)
 


1 History  





2 Rebranding  





3 See also  





4 References  





5 External links  














TM (cellular service)







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From Wikipedia, the free encyclopedia
 

(Redirected from Touch Mobile)

TM
Product type
  • Mobile internet
  • OwnerGlobe Telecom
    CountryPhilippines
    IntroducedSeptember 12, 2001; 22 years ago (2001-09-12)
    MarketsPhilippines
    TaglineSamahang Pina-easy
    Websitewww.tmtambayan.ph Edit this at Wikidata

    TM (formerly known as Islacom, Touch Mobile, and Republika ng TM and also known as TM Tambayan) is a Filipino cellular service brand of Filipino telecommunications company Globe Telecom.

    History

    [edit]

    TM was launched on September 12, 2001, as Touch Mobile, initially catering to the middle income market, and has since covered lower-income groups as well, making it Globe's value brand offering.[1][2][3] The service has gained popularity for its discounted call and messaging services, with the "All Network" offers allowing TM subscribers to communicate with users from other local networks.

    Touch Mobile was started as the first mobile brand in the Philippines that introduced voice messaging system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and instead focused on SMS-based services.

    Logo used from 2009 to 2019.

    Rebranding

    [edit]

    In 2005, the brand was relaunched as TM "Ang Bagong Touch Mobile" (English: The new Touch Mobile), and then as TM "Pinalakas na Touch Mobile" (English: The stronger Touch Mobile) while keeping the slogan "Power to the People!", reaching even subscribers of low income and rural communities.

    Its new name Republika ng TM (Filipino: Republic of TM) and adding three stars and the sun above the logo, and their slogan "Astig Tayo Dito!" (Filipino: We are cool here!) was introduced in 2009.

    In 2019, "Republika ng TM" was rebranded as "TM Tambayan" with an updated logo heavily based on the colors on the flag of the Philippines, which the brand focused on continuous of fun and happy Filipino (also known as "FunPinoy") moments.

    See also

    [edit]

    References

    [edit]
    1. ^ "Islacom launches voice messaging service". The Philippine Star. September 15, 2001. Retrieved February 29, 2024.
  • ^ Layug, Amabelle (May 23, 2001). "Merger may drag down Globe profits". CNN. Retrieved February 29, 2024.
  • ^ Hookway, James (November 9, 1999). "Globe Telecom Plans Islacom Merger To Create Regional Cell-Phone Giant". Wall Street Journal. Retrieved February 29, 2024.
  • [edit]
  • t
  • e

  • Retrieved from "https://en.wikipedia.org/w/index.php?title=TM_(cellular_service)&oldid=1210962059"

    Categories: 
    Globe Telecom
    Philippine brands
    Mobile phone companies of the Philippines
    Philippine companies established in 2001
    Telecommunications companies established in 2001
    Mobile virtual network operators
    2001 establishments in the Philippines
    Wireless stubs
    Hidden categories: 
    Articles with short description
    Short description is different from Wikidata
    Use mdy dates from December 2022
    Use Philippine English from December 2022
    All Wikipedia articles written in Philippine English
    All stub articles
     



    This page was last edited on 29 February 2024, at 04:40 (UTC).

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