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Contents

   



(Top)
 


1 History  



1.1  Vevo TV  







2 Availability  





3 Edited content  





4 24-Hour Vevo Record  



4.1  Record holders  







5 Vevo Certified  



5.1  Artists with the most Vevo Certified videos  







6 See also  





7 References  





8 External links  














Vevo






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From Wikipedia, the free encyclopedia
 

(Redirected from VEVO)

Vevo LLC

Type of site

Online video streaming

Founded

April 14, 2006 (18 years ago)

Headquarters

New York City, U.S.

Area served

Worldwide

Owner

Majority:
Universal Music Group
Sony Music
Warner Music Group
Minority:
BMG
Independent record labels
Merlin Network
ONErpm
MNRK Music Group
Vydia
Former:
EMI (majority)
Abu Dhabi Media (majority)
MGM Holdings (minority)
The Recording Academy (minority)

Industry

Net income

US$27.0 million (2022)[1]

URL

hq.vevo.com

Launched

December 8, 2009 (14 years ago)

Current status

Available on Pluto TV, Roku, YouTube and YouTube Premium

Vevo LLC (/ˈvv/ VEE-voh, an abbreviation for "Video Evolution", stylized in all caps until 2013[2]) is an American multinational video hosting service, best known for providing music videostoYouTube. The service is also available as an app on selected smart TVs, digital video recorders, digital media players and streaming television services.[3] The service once offered a consumer mobile and tablet app; however this was shut down in May 2018 to allow the service to focus on its other platforms.[4]

The service was launched on June 16, 2009,[5] as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI.[6] In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo.[7]

Initially, the service hosted only music videos from Universal Music Group and Sony Music Entertainment, syndicated on YouTube and its app,[8] and the advertising revenue was shared by Google and Vevo.[9][10] Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched,[11] but formed an alliance with rival MTV Networks (now Paramount Media Networks).[12] In August 2015, Vevo expressed renewed interest in licensing music from WMG[13] and a deal with WMG was completed on August 2, 2016,[7][14] making again the entirety of the "big three" record companies' music available on Vevo.

History[edit]

[icon]

This section needs expansion. You can help by adding to it. (May 2023)
Vevo's original wordmark, used from December 2009 until March 2013
Vevo's second logo, used from March 2013 until July 2016

The concept for Vevo was described as being a streaming service for music videos (similar to the Hulu streaming service for movies and TV shows after they air),[15] with the goal being to attract more high-end advertisers.[16] The site's other revenue sources include a merchandise store[17] and referral links to purchase viewed songs on Amazon Music and iTunes.[18] UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009.[19] The site went live on December 8, 2009, and later that same month became the number one most visited music site in the United States,[20] overtaking Myspace Music.[21] Upon Vevo's launch, many YouTube videos added by Vevo over the course of the year had their views inflated. In early 2013, these views were subtracted from various Vevo channels, most notably Lady Gaga's Vevo channel. The affected videos include the "Just Dance" video, which lost more than half of its existing views. Other affected videos include "Heartless" and "Toxic", whose graphs showed similar traces of inflation.[22]

In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million video views on Vevo and its partners (including YouTube) through special features on the Vevo website.[23]

In 2017, Vevo announced in a brief online statement the departure of Erik Huggers as the company's president and CEO and his replacement by CFO Alan Price as the interim CEO.[24][25]

In April 2018, Vevo's YouTube channel was hacked by two hackers using the name of Prosox and Kuroi'SH and caused the renaming of many videos and the deletion of the most viewed YouTube video, "Despacito" by Luis Fonsi.[26]

On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile platforms, so that it could focus on YouTube syndication.[4] However, Vevo is still available through various apps and devices including YouTube, DVRs, smart TVs, gaming consoles and streaming devices such as Roku.[27] In October 2020, it was announced that Vevo partnered with Netherlands-based music video service Xite.[28][29]

Vevo TV[edit]

On March 15, 2013, Vevo launched Vevo TV, an Internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries.[30] After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music).[31] Vevo shut down the service during the first half of 2016 as part of a site-wide redesign.[32]

Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Paramount Media Networks. Music videos would play twice within an hour and original programming, such as Top 10 Now and Vevo Lift, would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.

Availability[edit]

Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom and the United States.[33][34] The website was scheduled to go worldwide in 2010,[35] but as of March 23, 2018, it was still not available outside these countries.[36] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[37] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."

The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[38] On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012.[39] Vevo launched in Spain, Italy, and France on November 15, 2012.[40] Vevo launched in the Netherlands on April 3, 2013,[41] and on May 17, 2013, also in Poland.[42] On September 29, 2013, Vevo updated its iOS application that now includes launching in Germany.[43] On April 30, 2014, Vevo was launched in Mexico.[44]

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.[45]

In May 2018, Vevo announced that it would be discontinuing its consumer website and app on mobile platforms in order to focus on YouTube syndication.[46] However, Vevo is still available through various apps and devices including YouTube, DVRs, smart TVs, gaming consoles and streaming devices such as Roku.[27]

Edited content[edit]

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'"[47] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[47] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.[47]

24-Hour Vevo Record[edit]

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is Taylor Swift's "Me!" with 65.2 million views.[48]

In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated around 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.[49] On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.[50] However, Vevo did not acknowledge this record because it was not associated with them until four days after its release to YouTube.[51]

On August 19, 2014, Minaj broke the record with her "Anaconda" video which garnered 19.7 million views. Swift broke the record with "Bad Blood" with 20.1 million views, on May 17, 2015, which was later surpassed by Adele's "Hello", which received 27.7 million views in first 24 hours.

On August 28, 2017, both YouTube and Vevo records were eclipsed by Swift again, with "Look What You Made Me Do", which gained 43.2 million views in 24 hours. On December 1, 2018, Ariana Grande's "Thank U, Next" broke the record, accumulating 55.4 million views in 24 hours.[52] Swift then regained the record on April 27, 2019, when her video for "Me!" garnered 65.2 million views in first 24 hours. Swift's channel is the first and only to break the record three times. One Direction, Justin Bieber, Nicki Minaj, and Miley Cyrus, have all broken the record twice (Minaj would have tied Swift if features were included in the count).

Record holders[edit]

List of Vevo videos which held the record for most views in their first 24 hours online

Video name

Artist(s)

Views (millions)

Days held

Date achieved

Ref(s)

"Me!"

Taylor Swift featuring Brendon Urie

65.2

1,910

April 26, 2019

[48]

"Thank U, Next"

Ariana Grande

55.4

147

November 30, 2018

[53]

"Look What You Made Me Do"

Taylor Swift

43.2

461

August 27, 2017

[54]

"Hello"

Adele

27.7

674

October 23, 2015

[55]

"Bad Blood"

Taylor Swift featuring Kendrick Lamar

20.1

158

May 17, 2015

[56]

"Anaconda"

Nicki Minaj

19.7

271

August 19, 2014

[57]

"Wrecking Ball"

Miley Cyrus

19.3

344

September 9, 2013

[58]

"Best Song Ever"

One Direction

12.3

48

July 23, 2013

[59]

"We Can't Stop"

Miley Cyrus

10.7

82

June 19, 2013

[60]

"Beauty and a Beat"

Justin Bieber featuring Nicki Minaj

10.6

250

October 12, 2012

[61]

"Live While We're Young"

One Direction

8.3

22

September 20, 2012

[61]

"Boyfriend"

Justin Bieber

8.0

140

May 3, 2012

[61]

"Where Have You Been"

Rihanna

4.9

3

April 30, 2012

[62]

"Stupid Hoe"

Nicki Minaj

4.8

74

January 20, 2012

[63]

As of 17 July 2024

Vevo Certified[edit]

Vevo Certified logo

Vevo Certified is given from Vevo to artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.

Artists with the most Vevo Certified videos[edit]

Artists with 20 or more Vevo Certified music videos. All lead and co-lead appearances are counted towards the artists' total, regardless of the Vevo channel on which it appears. Featured appearances (featuring, feat., ft. etc.) are not counted.

Rank

Artist

Certified videos

Ref(s)

1.

Shakira

53

[64][65][66][67][68][69][70]

2.

J Balvin

49

[71][72][73][74][75][76][77][78][79][80][81][82][83][84][85]

3.

Taylor Swift

46

[86][87][88]

4.

Justin Bieber

42

[89][90][91][92][93][94]

5.

Maluma

41

[95][96][97][98][99][100][85][101]

6.

Ariana Grande

40

[102][103][104][105][106][107][108]

Karol G

[109][110][111][112][113][114][115][116]

8.

Chris Brown

38

[117]

Rihanna

[118][119][120]

10.

Beyoncé

37

[121]

Eminem

[122][123][124]

12.

The Weeknd

33

[125][126][127][128][129]

13.

Selena Gomez

32

[130][131][132][133]

14.

Maroon 5

30

[134]

Nicki Minaj

[135][136][137][138][139]

16.

Lady Gaga

29

[140]

18.

Enrique Iglesias

27

[141][142]

Michael Jackson

[143]

19.

Britney Spears

26

[144][145]

Katy Perry

[146]

Romeo Santos

[147][148]

22.

Billie Eilish

24

[149]

P!nk

[150][151]

24.

Jennifer Lopez

23

[152][153]

25.

Calvin Harris

22

[154]

Drake

[155][156]

Imagine Dragons

[157]

28.

Anuel AA

21

[158][159][160][161][162][163][164][165]

Miley Cyrus

[166][167][168][169][170][171]

30.

The Black Eyed Peas

20

[172]

Mariah Carey

[173][174][175][176][177]

As of May 23, 2024

See also[edit]

References[edit]

  1. ^ "Vevo Revenue: Annual, Quarterly, and Historic". zippia.com. December 14, 2021. Retrieved January 23, 2024.
  • ^ Spruch, Kirsten (March 27, 2018). "There Goes Vevo's Identity: YouTube Merges Vevo Subscribers Into Official Artist Channels". Baeble Music. Archived from the original on December 17, 2018. Retrieved December 16, 2018.
  • ^ "Where to Watch Vevo Music Videos". Vevo. Retrieved May 22, 2021.
  • ^ a b "Vevo to Shutter Its Apps and Website in Coming Weeks". Billboard. Retrieved May 29, 2018.
  • ^ "Queen Rania calls on music world to support 1GOAL education campaign". December 10, 2009. Archived from the original on January 6, 2010. Retrieved September 3, 2015.
  • ^ Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013.
  • ^ a b "Vevo and Warner Music Group Announce Partnership". Warner Music Group. August 2, 2016. Retrieved January 4, 2017.
  • ^ Carr, Austin (October 27, 2010). "Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos". Fast Company.com. Retrieved January 4, 2017.
  • ^ "Universal's £1.2bn EMI takeover approved – with conditions". The Guardian. September 21, 2012. Retrieved September 21, 2012.
  • ^ Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast. Retrieved September 16, 2013.
  • ^ Sandoval, Greg (October 21, 2009). "Vevo negotiating with EMI and Warner Music". CNET. Archived from the original on August 11, 2012. Retrieved July 27, 2010.
  • ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, September 8, 2010
  • ^ Flanagan, Andrew (August 13, 2015). "Vevo, Revivified, Looking to Strike a Deal with Warner Music Group", Billboard. Retrieved September 13, 2015.
  • ^ "Vevo and Warner Music Group Announce Partnership". Vevo Digital. August 2, 2016. Archived from the original on January 20, 2018. Retrieved January 4, 2016.
  • ^ Sandoval, Greg (March 4, 2009). "Universal, YouTube near deal on music video site". CNET News. CBS Interactive. Retrieved April 9, 2009.[permanent dead link]
  • ^ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Archived from the original on August 11, 2012. Retrieved July 16, 2021.
  • ^ Release Notes: Facebook Like Button, Vevo Store and more Archived September 12, 2010, at the Wayback Machine - Vevo.com, 8.4.10
  • ^ Notes from the Factory Floor Archived January 15, 2011, at the Wayback Machine - Vevo.com, 5.20.10
  • ^ Sandoval, Greg (June 4, 2009). "Sony joins YouTube and Universal on Vevo video site". CNET. Archived from the original on February 5, 2012. Retrieved July 16, 2021.
  • ^ Vevo Launches as #1 Music Network in the US Archived April 20, 2010, at the Wayback Machine Vevo.com, January 13, 2010
  • ^ YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, January 13, 2010
  • ^ Fruzsina Eordogh (January 28, 2013). "Did YouTube Buy Fake VEVO Video Views?". readwrite.
  • ^ Peoples, Glenn (June 6, 2012). "Vevo Launches Certified Award for Videos with 100 Million Views". Billboard. Retrieved November 22, 2013.
  • ^ Chmielewski, Dawn C. (December 15, 2017). "Vevo Music Service Shuffles CEOs". Deadline. Retrieved March 26, 2018.
  • ^ Roettgers, Janko (December 15, 2017). "Vevo CEO Erik Huggers Is Stepping Down". Variety. Retrieved March 26, 2018.
  • ^ "Vevo's channel was hacked, not YouTube — there's a difference". Polygon. Retrieved April 24, 2018.
  • ^ a b "Where to Watch Vevo Music Videos". VEVO. Retrieved April 5, 2021.
  • ^ "Vevo announces partnership with XITE". xite.pr.co. XITE Newsroom. Retrieved October 20, 2021.[permanent dead link]
  • ^ Stassen, Murray (October 19, 2020). "VEVO PARTNERS WITH DUTCH MUSIC VIDEO PLATFORM XITE TO LAUNCH NEW APPLE TV APP". musicbusinessworldwide.com. Music Business Worldwide. Retrieved October 20, 2021.
  • ^ "Beyond on-demand: Vevo launches Vevo TV, an MTV-inspired linear music video channel". The Next Web. March 12, 2013. Retrieved March 12, 2013.
  • ^ Betters, Elyse (November 3, 2013). "Vevo's been rebuilt: Major redesign launched for web and mobile web". Pocket-Lint. Retrieved April 25, 2015.
  • ^ "Vevo Gets a Redesign, Ditches Flash Video & Vevo TV". Billboard. Retrieved July 11, 2016.
  • ^ Reisinger, Don. (October 1, 2013) Vevo lands in Germany |Tech Culture - CNET News. News.cnet.com. Retrieved on November 24, 2013.
  • ^ "OPM Videos on VEVO (VevoPhilippines)". MCA Music (Universal Music Philippines) – via Facebook.
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  • ^ "On Breaking The 24 Hour Views Record". Vevo.
  • ^ "PSY secures new YouTube world record with "Gentleman"". Guinness World Records. April 25, 2013.
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  • ^ Spangler, Todd (December 1, 2018). "Ariana Grande's 'Thank U, Next' Video Breaks YouTube Record for Most Views in 24 Hours".
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  • ^ "Nicki Minaj's 'Anaconda' Video Breaks Vevo Record". Billboard.
  • ^ "Miley Cyrus Reveals 'Bangerz' Tracklist as 'Wrecking Ball' Breaks VEVO Record". Billboard.
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  • ^ "Gesaffelstein & The Weeknd - Lost in the Fire (Official Video) - YouTube". YouTube. Retrieved July 24, 2022.
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  • ^ "benny blanco, Tainy, Selena Gomez, J Balvin - I Can't Get Enough (Official Music Video) - YouTube". YouTube. Retrieved July 23, 2022.
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  • ^ "Migos, Nicki Minaj, Cardi B - MotorSport (Official Video) - YouTube". YouTube. Retrieved July 23, 2022.
  • ^ "Farruko, Nicki Minaj, Bad Bunny - Krippy Kush (Remix) ft. Travis Scott, Rvssian - YouTube". YouTube. Retrieved July 23, 2022.
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  • ^ "Lady Gaga Vevo - YouTube". YouTube. Retrieved July 23, 2022.
  • ^ "Enrique Iglesias Vevo - YouTube". YouTube. Retrieved July 23, 2022.
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  • ^ "Mariah Carey Vevo - YouTube". YouTube. Retrieved July 23, 2022.
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  • ^ "Busta Rhymes, Mariah Carey - I Know What You Want (Official HD Video) ft. Flipmode Squad - YouTube". YouTube. Retrieved July 23, 2022.
  • ^ "All I Want For Christmas Is You SuperFestive! Shazam Version - YouTube". YouTube. Retrieved July 23, 2022.
  • ^ "Luther Vandross, Mariah Carey - Endless Love (Live from Royal Albert Hall) - YouTube". YouTube. Retrieved July 24, 2022.
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