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Free and easy-to-use solutions for businesses of every size.
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A single platform that integrates your advertising and analytics, so you can act on customer insights faster.
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Understand your customers so you can deliver better experiences.
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Manage all your tags without editing code.
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Get a complete view of all your digital media campaigns.
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Reach today’s always-connected audiences wherever they are.
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Get real-time data and unified insights for your search campaigns.
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Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.
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Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
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Google is committed to advancing racial equity for Black communities.
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Faster, smarter marketing
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
Sign in to Google Marketing Platform
Platform
Easy-to-use tools for small businesses
Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
See small-business solutions
Advanced solutions for large enterprises
Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions.
See enterprise solutions
Our Adidas teams
work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.
Chris Murphy,
Head of Digital Experience,
Adidas
Analytics
Understand your customers so you can deliver better experiences.
Learn more about Analytics
Analytics
Understand your customers so you can deliver better experiences.
Tag Manager
Manage all your tags without editing code.
Campaign Manager 360
Get a complete view of all your digital media campaigns.
Display & Video 360
Reach today’s always-connected audiences wherever they are.
Search Ads 360
Get real-time data and unified insights for your search campaigns.
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Bain report: How top brands grow with timely customer connections.
New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.
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Explore articles, white papers, and other resources to help inform your marketing and analytics decisions.
Case Study
Deckers Brands drives business growth with Google Marketing Platform and Google Cloud
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Feature Brief
Control how data is used in Google Analytics
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Guide
Meeting the data challenge with Google Marketing Platform and Google Cloud
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See all resources
Let’s partner up.
Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing.
Find a partner
Help when you need it.
We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.
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