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視聴率に関するflummoxyのブックマーク (3)
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www.videor.co.jp
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flummoxy
2018/10/10
●視聴率
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30 users
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nlab.itmedia.co.jp
●世の中
――― ○月○日に放送されたテレビドラマ﹁○○﹂第○話の視聴率が○.○％だったことが分かった。前回より○.○ポイント低下し、早くも2けたを割ってしまった格好だ。 テレビ番組の視聴率低迷をテーマにした記事では、こんな書き出しがよく使われています。筆者が確認した限り、ネット記事の場合は放送から数日以内と、スピーディーに公開されることが多いようです。 この“視聴率”は一般に﹁リアルタイムでの世帯視聴率﹂を指しており、録画などによる視聴は対象外。ですが実際には、ひとまず録っておいて時間に余裕があるときに見ている人も多いはずです。﹁視聴率爆死﹂記事は、どこまで信用できるのでしょうか。 関連記事‥﹁視聴率1％﹂って世帯数、人数にするとどれくらい？ いわゆる“視聴率”は総合視聴率ではない 視聴率にはいくつかの分類があり、その調査を手掛けるビデオリサーチは﹁リアルタイム視聴率︵単に視聴率と呼ばれることも︶
flummoxy
2018/10/10
●テレビ
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markezine.jp
●テクノロジー
﹃MarkeZine﹄が主催するマーケティング・イベント﹃MarkeZine Day﹄﹃MarkeZine Academy﹄﹃MarkeZine プレミアムセミナー﹄の 最新情報をはじめ、様々なイベント情報をまとめてご紹介します。 MarkeZine Day
flummoxy
2018/06/18
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設定を変更しましたx
https://www.videor.co.jp/tvrating/pdf/handbook.pdf
﹁ドラマの視聴率爆死﹂はどこまで本当？ 記事に書かれない録画視聴者らの存在
テレビのビッグデータを知る︵前編︶