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Barclay was an American brandofcigarettes manufactured by R. J. Reynolds Tobacco Company in the United States and by British American Tobacco outside of the United States.
 | |
| Product type | Cigarette |
|---|---|
| Owner | British American Tobacco |
| Produced by | R.J. Reynolds (US) BAT (outside US) |
| Country | United States |
| Introduced | 1966; 58 years ago (1966) |
| Discontinued | 2006; 18 years ago (2006) |
| Related brands | Kent |
| Markets | See Markets |
| Previous owners | Brown & Williamson |
| Tagline | "The pleasure is back" |
| Carcinogenicity: IARC group 1 | |
First introduced in 1966, the brand was discontinued in 2006.
Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man in a tuxedo suit with a Barclay cigarette in his mouth with the slogan "The pleasure is back" underneath.[1][2][3][4][5][6][7] The slogan "99% tar free" was also present, but eventually had to be removed as the FTC determined it to be inaccurate. This was because when the cigarette was smoked by a person the result was different from the FTC's testing equipment.[8]
Barclay sponsored various Formula 1 teams in the 1980s and 1990s.
Barclay sponsored the Arrows F1 team from 1984to1986. The brand was displayed on the front wing, sides, rear wing and on the drivers' helmets.[9][10] In countries where tobacco sponsorship was forbidden, the logos were removed from the car.[11][12]
Barclay sponsored the Jordan Grand Prix team in 1992 and 1993. The brand was displayed on the sides and on the drivers' helmets.[13][14][15] In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.[16][17]
Barclay sponsored the Williams F1 team from 1987 up to 1990. The brand was displayed on the sides, the side of the rear wing and on the drivers' helmets.[18][19] In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.[20][21]
Barclay sponsored Team Barclay EJR in the 1991 International Formula 3000 Championship.[22][23][24]
Barclay sponsored car #93 of Graff Racing Rondeau M379onLe Mans 24 Hoursin1984 and car #10 of Kremer Racing Porsche 956Bin1985.
Barclay cigarettes were sold in the following countries: United States, Martinique, Chile, Norway, Sweden, Finland, Luxembourg, Belgium, The Netherlands, Germany, France, Switzerland, Italy, Estonia, Latvia, Rhodesia, South Africa, Lithuania and Russia.[citation needed]