This article relies largely or entirely on a single source. Relevant discussion may be found on the talk page. Please help improve this articlebyintroducing citations to additional sources.
Find sources: "Behavioral assumption" – news · newspapers · books · scholar · JSTOR (November 2020) |
Inbehavioral economics, the behavioral assumption is that, under their resource constraints, humans are rational actors – they will attempt to maximize their utilities, thereby generating the greatest profit and outcomes.[1]
The two most important characteristics of the human under the behavioral assumption are rationality and self-interest.
 | This finance-related article is a stub. You can help Wikipedia by expanding it. |