Ceres Fruit Juices Pty Ltd, trading as The Ceres Beverage Company, is a beverage company based in Paarl, South Africa. It produces fruit juice and other fruit based products and is a subsidiary of Pioneer Foods.
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| Company type | Private[1] |
|---|---|
| Industry | Fruit Juice |
| Founded | 1986 |
| Headquarters | , |
Area served | South Africa, Europe, North America, Asia |
Key people | Pieter Hanekom (CEO) M. J. Truter (CFO) W. Botha (Technical Executive) L. J. Green (Operations Executive) T. Naidoo (Legal Executive)[2] |
| Products | Ceres Fruit Juices, Liqui-Fruit, Superfruit, Caribbean, Daly’s, Wild Island and Squeeza[1] |
| Parent | Pioneer Foods |
| Website | ceres |
Ceres advertises their products being made from 100% fruit juice without preservatives. They are manufactured using aseptic processing. The products are widely sold in Africa and imported to over 80 countries in areas including North America, Europe, and Asia. The United States is one of their largest markets .[3]
The company is named after the town of Ceres in the Western Cape, South Africa where it was founded in 1986 by local fruit farmers/
The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and stone fruits. Ceres became a wholly owned subsidiary of the Bellville-based Pioneer Foods in 2004.[4]
Ceres products sold under the Ceres brand name include:
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