DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
 | |
| Founded | 2006 |
|---|---|
| Headquarters | Macchia d'Isernia, Italy |
Key people | Massimo Di Risio (president) |
| Products | Automobiles |
| Brands |
|
| Revenue |  €700 million (2023) |
| Website | Official website |
DR was founded by Massimo Di Risio in 2006.[1] As of 2008,[needs update] the company had offices in Rome, Campobasso and Pescara.[2][3]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand.[4][5] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1.[6]
The company had a network of 20 dealers in Italy at the end of 2018.[7]
In 2020, DR launched their first sub-brand called Evo, which is based on BAIC vehicles.[8]
In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles.[9][10] It also introduced the ICKX brand (later renamed to ICH-X) with one model in offer, the ICH-X K2, based on the Beijing BJ40.[11] In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1.[12]
In 2024, DR introduces the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.[13]
Formerly known as ICKX between 2022 to 2024.
