Downy, also known as LenorinEurope, Russia, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
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Owner | Procter & Gamble |
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Country | United States |
Introduced | 1960; 64 years ago (1960) |
Related brands | Lenor (Europe, Russia, Taiwan, Japan and Hong Kong) |
Markets | Worldwide |
Website | www |
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but was subsequently discontinued.[2] Scent beads under the brand Downy have been sold in China since December 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.[5]
Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.
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