Elias Music (formerly Elias Associates and later Elias Arts) is an American production music company founded in 1980 by brothers Jonathan Elias and Scott Elias.[1][2]
Founded | 1980 |
---|---|
Founder | Jonathan Elias Scott Elias |
Headquarters | Santa Monica, California New York City, New York |
Owner | Independent (1980–2018) Universal Music Group (2018–present) |
The company specializes in audio branding, having developed some of the most recognizable jingles and sonic logos in advertising.[3][4][5] Such audio includes the Liberty Mutual jingle, "We Are Farmers" for Farmers Insurance Group, the MTV Moon landing station identification, and the Yahoo! yodel.[6] In 2011, the company expanded to create the Elias Music Library under Jim Long.[7]
In 2018, Elias Music was acquired by Universal Production Music.[8]
What do Reebok, Levi, Perrier, and MTV have in common? The music for their commercials was written by Elias Associates [...]
The familiar jingle by Elias Art Music House, which jovially repeats the brand name no less than four times at the end of each ad, is the audio logo that performed best in testing.
[...] [controls] 100% of Elias Music, a boutique agency that created the audio branding "We Are Farmers" for the insurance company and "Liberty, Liberty, Liberty" for Liberty Mutual.
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