Epic Brewing Company is a brewing company located in Ōtāhuhu, Auckland, New Zealand. Epic beers are contract brewed at Steam Brewing Company. Their beers have won several awards in New Zealand and Australia. Epic went into liquidation on 25 July 2023[1] and was purchased by construction company Russell Group and beverage manufacturer Hancocks on 25 August, 2023.[2]
Epic Pale Ale
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| Location | Ōtāhuhu, Auckland, New Zealand | ||||||||||
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| Opened | 2006 | ||||||||||
| Owned by | Russell Group, Hancocks | ||||||||||
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In October 2007, Steam Brewing Company sold[3] the Epic Brewing Company and Epic brand to Head Brewer / General Manager, Luke Nicholas. The Epic beers will continue being brewed at Steam Brewing Company.
Epic Brewing Company started exporting to Australia in May 2009, to the United States and Sweden in 2010 and to Belgium and Italy in 2011.
Nicholas was invited by Sam Calagione of Dogfish Head Brewery to brew a beer with him for the Discovery Channel series Brew Masters, where the duo concocted a beer called Portamarillo, brewed with pohutukawa wood-smoked Tamarillo fruit.
In 2011, Kelly Ryan joined Epic and the two travelled around New Zealand, filming NZ Craft Beer TV, during which they visited 44 breweries around New Zealand. This show resulted in a collaborative recipe that they thought captured the current state of New Zealand brewing, a 6% New Zealand Pale Ale called Mash Up. Collaborating breweries were allowed input into the recipe and invited along for the brew day.
2011 also saw the release of Epic Hop Zombie, an 8.5% Double IPA, Epic LARGER, an 8.5% Imperial Pilsner and the first beer in their new Epicurean series, a Coffee & Fig Imperial Oatmeal Stout at 8% abv.
Epic's shareholders placed Epic into liquidation on 25 July 2023 due to a number of factors. In the wake of the COVID-19 pandemic, the brewery faced falling sales and rising prices of malt, freight, packaging, excise tax, and salaries.[4][5][1] The closure of New Zealand's two food grade carbon dioxide plants led to a nationwide CO2 shortage and rising CO2 import costs.[6]
Epic was relying on an investor to help them with cash-flow while they worked on opening a brewery and taproom in Mount Wellington. Epic was facing inflationary pressures and a cutback in spending, while resource consent for the new venue stalled at Auckland Council. Owning a brewery would have improved margins from Epic's 2005 model of brewing under contract by freeing Epic from the need to brew in bulk, and saving money on freight and storage. The investor withdrew support and Epic was forced to abandon plans for the new brewery. The company was left with negative cashflow, no way to pay their bills, and unable to trade their way out of their financial hole.[4][5][7]
On 25 August, 2023, construction company Russell Group and beverage manufacturer Hancocks combined to buy Epic, with Epic founders Luke and Wendy Nicholas remaining with the business.[1][2][8]
Best Beers of Australia and New Zealand 2010 - RateBeer.com[12]
Best Beer 2008 - Metro Magazine[13]
Best Beer 2007 - NZ Listener[14]
36°56′56″S 174°49′15″E / 36.9490°S 174.8208°E / -36.9490; 174.8208