Hoorae Media (pronounced "hooray"),[1] also known as Hoorae, is an American independent media production company formed in September 2020 by Issa Rae. Formerly known as Issa Rae Productions, Hoorae launched as an umbrella banner to consolidate her various film, television, and digital content companies. Insecure, A Black Lady Sketch Show, and Rap Sh!t, were produced by Hoorae with HBO. Upcoming productions include the television adaptation of the novel The Vanishing HalfbyBrit Bennett, and the film Sinkhole, produced with Monkeypaw Productions and Universal Pictures.[2]
 | |
| Formerly | Issa Rae Productions (2011–20) |
|---|---|
| Company type | Private |
| Industry | Entertainment |
| Predecessor | Issa Rae Productions |
| Founded | September 2020; 3 years ago (2020-09)inInglewood, California, U.S. |
| Founder | Issa Rae |
| Headquarters |
Inglewood, California
,
U.S.
|
Key people |
|
| Products | Motion pictures Television programs Audio content |
| Services |
|
| Owner | Issa Rae (CEO) |
Number of employees | 23[1] (2021) |
| Website | www |
In September 2020 Issa Rae launched Hoorae, a media company and umbrella banner to consolidate film and TV projects from Issa Rae Productions and her other media projects.[2] Hoorae comprises a film and television division, Raedio audio content (launched in 2019), ColorCreative management, and digital brands.[3][2] In March 2021 Rae signed a five-year $40 million deal that gives exclusive television rights to HBO, HBO Max, and Warner Bros., and a first-look deal to WarnerMedia brands for any film projects.[1]
The company promoted Sara Rastogi to senior vice president. Rae is the chief executive officer and Montrel McKay is the president of Hoorae film and TV.[2] In 2019 the company, then known as Issa Rae Productions, opened an office in Inglewood, California.[4] Hoorae has 23 employees as of March 2021.[1]
| Year(s) | Title | Co-producers | Network |
|---|---|---|---|
| 2016–2021 | Insecure[2] | Penny For Your Thoughts Entertainment, 3 Arts Entertainment and HBO Entertainment | HBO |
| 2019–2023 | A Black Lady Sketch Show[2] | For Better or Words Inc., 3 Arts Entertainment, Jax Media and HBO Entertainment | |
| 2021–2022 | Sweet Life: Los Angeles[5] | Main Event Media and Morning Dew Pictures | HBO Max |
| 2022–2023 | Rap Sh!t[2] | District 8 Productions and 3 Arts Entertainment | HBO Max (season 1) Max (season 2) |
| 2023–present | Project Greenlight: A New Generation[6] | 3 Arts Entertainment, Miramax Television and Alfred Street Industries | Max |
| TBA | Tre Cnt[2] | HBO Entertainment | HBO |
| Seen & Heard[2] | |||
| The Vanishing Half[7] | |||
| Nice White Parents[7] | |||
| Untitled scripted series with Mark Phillips[7] | N/A | Max | |
| The Gang's All Queer: The Lives of Gay Gang Members[8] | 3 Arts Entertainment and HBO Entertainment | HBO |
| Year | Title | Co-producers | Distributor |
|---|---|---|---|
| TBA | Perfect Strangers[2] | Spyglass Media Group, Eagle Pictures and 3 Marys Entertainment | TBA |
| Ghost in the Machine[2] | Heyday Films | Netflix | |
| Sinkhole[2] | Monkeypaw Productions | Universal Pictures | |
| Juju[9] | La La Anthony |