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PT Indomarco PrismatamaorIndomaret (short for Indonesia Market Retail)[citation needed] is a chain of retail convenience stores from Indonesia, with over 21,900 stores in 32 provinces [2] across Indonesia. The chain is the first and largest chain of convenience stores in Indonesia. Indomaret is predominantly owned by Indoritel and headquartered in Jakarta.
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An Indomaret store in South Tangerang, Banten
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| Indomaret | |
| Company type | Subsidiary |
| Industry | Retail |
| Founded | June 20, 1988 |
| Headquarters | North Jakarta, Jakarta, Indonesia |
Number of locations | 21,800 (March 2023) |
Area served | Indonesia (except West Sumatra, Papua, West Papua, Highland Papua and South Papua) |
| Revenue | Rp 59.174 trillion (2016)[1]: 62 |
| Rp 731.6 billion (2016)[1]: 62 | |
| Owner | Indoritel (40%) |
| Parent | Salim Group |
| Website | www |
Indomaret is a minimarket network that provides daily needs. The convenience stores have a store area of about 200 m2 (2,200 sq ft). The first official Indomaret store was opened in Ancol, North Jakarta in June 1988. By 2014, Indomaret had 10,600 outlets; 60% of the total outlets are self-owned and franchised outlets while the remaining 40% are company-owned, scattered in towns in Greater Jakarta, Sumatra (except West Sumatra, where the permit was banned for the protection of small traders), Java, Madura, Nusa Tenggara Islands, Kalimantan, Maluku Islands, Sulawesi, and Southwest Papua province.[3][4][5] In Jakarta, there are 488 outlets.
Indomaret stores are found in residential areas, office buildings, and public facilities due to the placement location of outlets being based on the motto "simple and frugal" (Indonesian: mudah dan hemat). Indomaret sells more than 5,000 types of food products and non-food items.
Indomaret has two sub-brands, Indomaret Point which serves fast food with tables and seats, and the larger Indomaret Fresh which sell fruits, vegetables, and meats.
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