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MTV Max is a Finnish pay television channel owned and operated by MTV Oy. The channel started broadcasting in November 2006 and was originally dedicated to F1 coverage.
 | |
| Country | Finland |
|---|---|
| Ownership | |
| Owner | MTV Oy (Telia Company) |
| Sister channels | MTV3 (HD) MTV Sub (HD) MTV Ava (HD) MTV Aitio (HD) MTV Viihde (HD) MTV Urheilu 1 (HD) MTV Urheilu 2 (HD) MTV Juniori (HD) |
| History | |
| Launched | 1 November 2006 |
| Replaced | MTV3+ (November 2002 – November 2006) |
| Former names | MTV3 Max (2006-2013) MTV Max (2013-2017) C More Max (2017-2023) |
| Availability | |
| Terrestrial | |
| Digita | Channel 40 HD Channel 42 |
In November 2002, MTV3 announced the launch of a digital-only channel named MTV3+ focusing mobile games and soap opera re-runs. They were granted a terrestrial mini-license and most of Finland's cable operators carried it.
The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-TV channel with a one-time fee of €20 (for Formula 1 & SM-liiga, there was also an extra fee of €70 each). MTV3 used the old mini-license of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.
The channel did not focus solely on sports: movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.
On 1 November 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours. The channel got replaced by four new pay-TV channels, MTV3 MAX, MTV3 Fakta, Sub Leffa and Sub Juniori.