|topic= will aid in categorization.Content in this edit is translated from the existing German Wikipedia article at [[:de:T-Mobile Austria]]; see its history for attribution.{{Translated|de|T-Mobile Austria}} to the talk page.T-Mobile Austria GmbH, trading as Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.[2] Its CEO is Rodrigo Diehl since 1 October 2022.[3]
T-Mobile Austria GmbH
Magenta Telekom
Formerly
T-Mobile Austria
Company type
Industry
Predecessor
UPC Austria
Founded
1977; 47 years ago (1977) (as Telekabel Wien)
1996; 28 years ago (1996) (as max.mobil)
2002; 22 years ago (2002) (as T-Mobile Austria)
Headquarters
Area served
Austria
Key people
Rodrigo Diehl (CEO)
Products
Mobile telephony
Wireless broadband
Internet
CATV
Revenue
€1.39 billion (2022)[1]
Number of employees
2200 (2023)[1]
Website
The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[4]
In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.[5] The tele.ring branding was discontinued on 23 March 2020.[6]
In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[7] The acquisition was approved by the European Commission on 10 July 2018.[8]
The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[9]