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Nutri-Grain is a brand of breakfast cereal and breakfast bar made by Kellanova. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.
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Nutri-Grain cereal bar
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| Product type | Breakfast cereal, cereal bar |
|---|---|
| Owner | Kellanova |
| Country | Australia |
| Introduced | 1976; 48 years ago (1976) |
| Previous owners | Kellogg's (1976-2023) |
| Website | kelloggs.com/nutrigrain |
In the United States, Canada, the United Kingdom and Ireland, the Nutri-Grain name is used for soft breakfast bars.
The breakfast cereal in its original "block and hole" shape was introduced in Australia in 1976, and later in 1981 consisting of flakes without added sugar.[1] There were four varieties initially (rye, corn, barley, and wheat); later these were reduced to corn and wheat, and finally the corn line was completely discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. The bars became popular in the 1990s as an "on-the-go" food.
In 2013, Nutri-Grain breakfast drinks were added to the line of cereals for the Australian market.[citation needed]
In the UK, Nutri-Grain bars are around one-third cereals (mainly wheat-flour) and around ten percent fruit. Breakfast bars are a similar product to the muesli barorgranola bar.
Nutri-Grain received four stars out of five on the Australian Government's health star ratings.[2]
