Sunshine Biscuits was an Australian producer of biscuitsinAlbert Park, Victoria. The company manufactured high class biscuits and confectionery.
Sunshine Biscuits signage on the general store in Moriac, Victoria.
| |
| Formerly |
|
|---|---|
| Founded | 1854; 170 years ago (1854) |
| Founder | James Long |
| Defunct | 1991 (1991) |
| Headquarters |
,
Australia
|
| Parent | William Crosby and Co. (from 1917) |
Sunshine Biscuits was founded in 1854 by James Long. In 1917, it was acquired by William Crosby and Co.[1] After Long's death, his son, T.P. Long, took over and in 1921, its name formally changed to the Sunshine Biscuit and Confectionery Pty Ltd.[2]
The company's factory was damaged by fire twice. The first one on March 7, 1923, and the second one on January 22, 1939, which was a "deliberately lit fire." Sunshine Biscuit Co. merged with George Farmer and Co. to form the Ballarat Products Company in In 1947.[2]
The company changed their name to Sunshine Biscuits in 1962, then to Sunshine Australia in 1972.[3]
It ceased operations in 1991. In the years before it closed down the company was making McVitie biscuits at its Ballarat factory under a licensing agreement with United Biscuits.[4]