Swishahouse is an independent southern rap record label and hip hop collective based in Houston, Texas.
| Swishahouse | |
|---|---|
 | |
| Parent company | The Warner Music Group |
| Founded | 1997; 27 years ago (1997) |
| Founder | Michael "5000" Watts OG Ron C |
| Distributor(s) |
|
| Genre | Southern hip hop |
| Country of origin | United States |
| Location | North Houston, Texas, U.S. |
| Official website | www |
Swishahouse was founded in North Houston in 1997 by founder and CEO Michael "5000" Watts and OG Ron C as a response to the popularity of chopped and screwed music from Houston's south side. The label began by distributing a mixtape series that featured chopped and screwed versions of R&B songs. Many of the current and former artists come from Acres Homes, Homestead, Rosewood & the Tidwell/Gulf Bank areas. The series includes:
A song that originally appeared on the compilation album The Day Hell Broke Loose 2, Mike Jones' "Still Tippin'", achieved mainstream success in 2004. The single would go on to be certified Platinum by the RIAA. This led to Swishahouse signing a national distribution deal with Asylum Records. Jones released his major-label debut, Who Is Mike Jones?, on Swishahouse/Warner Bros. in April 2005; the album was certified Platinum by the RIAA, for selling over a million copies in the United States of America, that June.[1]
Aftermath A&R Angelo Sanders said that the great advantage to independents like Swishahouse is that, "They're able to get their product out on the streets to specific regions at a greater speed than a major ... They're able to flood that whole Texas market with a product before the majors are able to notice what is going on out there."[2]
Paul Wall's major label debut, The Peoples Champ, on Swishahouse/Atlantic, was released in September 2005, eventually topping the Billboard 200.[3] Before embarking on his rap career and while still at school, Wall had worked in the Swishahouse office.[4]
In 2006, Houston based music label Dope House Records and Swishahouse teamed up to release South Park Mexican's ninth album, When Devils Strike.[5] A chopped and screwed version was also released.
Swishahouse has archives hosted by Rice University's Center for Engaged Research and Collaborative Learning, a center under the Kinder Institute for Urban Research. The physical materials are hosted in the Woodson Research Center at the university's Fondren Library.[6]