"Advan" redirects here. For the smartphone brand, see Advan (brand).
The Yokohama Rubber Company, Limited (横浜ゴム株式会社, Yokohama Gomu Kabushiki-gaisha) is a Japanese manufacturing company based in Hiratsuka, Japan.[1] The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing and BFGoodrich. In 1969, the company expanded to the United StatesasYokohama Tire Corporation. It primarily produces tires, rims and golf equipment.
1917 - Established in Yokohamaas橫濱護謨製造株式會社 (Yokohama Rubber Manufacturing Co., Ltd.), a joint venture between 橫濱電線製造 (Yokohama Electric Cable Manufacturing Company, currently Furukawa Electric Co., Ltd.) and BF Goodrich Company.[3]
1920 - Built a factory in Hiranuma, Yokohama. Installed US-made refining equipment and manufacturing equipments. Started manufacturing rubber belts, tires, hoses, etc.[3] (At this time, tires of this company are sold in Japan under the "Goodrich" brand)
1929 - Built a new Yokohama Factory in Heian-cho, Tsurumi-ku, Yokohama.[3]
In 2016 Yokohama Rubber acquired farm tire maker Alliance Tire Group for $1.18 billion.[5]
On March 25, 2022, Yokohama Rubber announced it would be acquiring Trelleborg Wheel Systems from Trelleborg for 2.1 billion euro ($2.31 billion), its largest acquisition to date.[5]
The Yokohama Rubber logo was first displayed in the Tokyo Asahi Shimbun newspaper in 1917. The company used it until 1977. Since that time, a modern logo has been used. Like the old logo, the new one is the first letter in the brand name, but the letter itself is more dynamic and expressive. A similar style logo is used by the Taiwanese tire company Nankang Rubber Tire.[12]
Under the Yokohama Wheel brand, Yokohama Rubber Co., Ltd. began making rims in 1974.[4] The Yokohama Wheel brand currently produces the Advan Racing wheel brand for performance and motorsport applications, the AVS brand for premium applications, and the Kreutzer brand for luxury applications.[13]
^ abcdefghijk"沿革". 横浜ゴム株式会社/The Yokohama Rubber Co., Ltd. Archived from the original on February 3, 2024, "Company History". The Yokohama Rubber Co., Ltd. Archived from the original on January 16, 2024.