On 1 September 2021, ''B.T.'' opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.<ref>{{Cite web |url=https://www.berlingskemedia.dk/pressemeddelser/22 |access-date=2023-12-19 |website=www.berlingskemedia.dk|title=B.T. opruster med 32 journalister i Danmarks fire største byer|language=da}}</ref>
On 1 September 2021, ''B.T.'' opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.<ref>{{Cite web |url=https://www.berlingskemedia.dk/pressemeddelser/22 |access-date=2023-12-19 |website=www.berlingskemedia.dk|title=B.T. opruster med 32 journalister i Danmarks fire største byer|language=da}}</ref>
In June 2022, Berlingske Medier decided that as of 1 January 2023, ''B.T.'' would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg will close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on June22, 2022.<ref>{{Cite web |last=Jørgensen |first=Anna Sol |date=2022-06-22 |title=B.T. lukker papiravis og nedlægger 20 stillinger i stor omlægning |url=https://journalisten.dk/b-t-lukker-papiravis-og-nedlaegger-10-stillinger-i-stor-omlaegning/ |access-date=2023-12-19 |website=Journalisten |language=da}}</ref> The editor-in-chief in charge is Pernille Holbøll.<ref>{{Cite web |date=2022-06-22 |title=Nu tager B.T. konsekvensen: Chefredaktør stopper, printavisen lukker, og stor satsning droppes |url=https://politiken.dk/kultur/medier/art8846780/Chefredakt%C3%B8r-stopper-printavisen-lukker-og-stor-satsning-droppes |access-date=2023-12-19 |website=Politiken |language=da-DK}}</ref> The newspaper manager Per Kofoed has confirmed that ''B.T.'' printed its last newspaper.<ref>''[https://nyheder.tv2.dk/samfund/2022-12-30-dansk-tabloidmedie-har-trykt-sin-sidste-avis-det-er-en-vemodig-dag Dansk tabloidmedie har trykt sin sidste avis: - Det er en vemodig dag]'' [[TV 2 Danmark|TV2]] 30 December 2022.</ref> This means that the paper newspaper ''B.T.'' existed for 106 years.<ref name=":2">[https://journalisten.dk/b-t-s-historie-set-gennem-15-forsider/ Efter 106 år som en markant tabloidavis vil B.T. fra 1. januar kun udkomme digitalt.] journalisten.dk</ref>
In June 2022, Berlingske Medier decided that as of 1 January 2023, ''B.T.'' would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg will close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on 22 June 2022.<ref>{{Cite web |last=Jørgensen |first=Anna Sol |date=2022-06-22 |title=B.T. lukker papiravis og nedlægger 20 stillinger i stor omlægning |url=https://journalisten.dk/b-t-lukker-papiravis-og-nedlaegger-10-stillinger-i-stor-omlaegning/ |access-date=2023-12-19 |website=Journalisten |language=da}}</ref> The editor-in-chief in charge is Pernille Holbøll.<ref>{{Cite web |date=2022-06-22 |title=Nu tager B.T. konsekvensen: Chefredaktør stopper, printavisen lukker, og stor satsning droppes |url=https://politiken.dk/kultur/medier/art8846780/Chefredakt%C3%B8r-stopper-printavisen-lukker-og-stor-satsning-droppes |access-date=2023-12-19 |website=Politiken |language=da-DK}}</ref> The newspaper manager Per Kofoed has confirmed that ''B.T.'' printed its last newspaper.<ref>''[https://nyheder.tv2.dk/samfund/2022-12-30-dansk-tabloidmedie-har-trykt-sin-sidste-avis-det-er-en-vemodig-dag Dansk tabloidmedie har trykt sin sidste avis: - Det er en vemodig dag]'' [[TV 2 Danmark|TV2]] 30 December 2022.</ref> This means that the paper newspaper ''B.T.'' existed for 106 years.<ref name=":2">[https://journalisten.dk/b-t-s-historie-set-gennem-15-forsider/ Efter 106 år som en markant tabloidavis vil B.T. fra 1. januar kun udkomme digitalt.] journalisten.dk</ref>
B.T. (Danish pronunciation:[ˈpe̝ˀˈtsʰe̝ˀ]) is a Danishtabloid newspaper which offers general news about various subjects such as sports, politics and current affairs. B.T. is 100% digital since 2023, after more than a hundred years in the printing press.[1][2][3]
History and profile
"The Bee" on Trianglen
B.T. was established in 1916[4] as a tabloid spinoff from Berlingske Tidende.[5] The paper is based in Copenhagen.[4] A large, red neon sign displays the company's logo at the Trianglen square in the Østerbro district of Copenhagen. B.T. is part of Berlingske Media Group.[4] It had a conservative stance in the 1960s.[6]
B.T. 'modernized' logo (2012-18)
During the last six months of 1957 the circulation of B.T. was 157,932 copies on weekdays.[6] The paper had a circulation of 196,000 copies in 1991 and 192,000 copies in 1992.[7] It fell to 181,000 copies in 1993, to 164,000 copies in 1994 and to 155,000 copies in 1995.[7] Its circulation further fell to 147,000 copies in 1996, to 138,000 copies in 1997 and to 134,000 copies in 1998.[7] The paper's circulation continued to decrease, and it was 124,000 copies in 1999, 123,000 copies in 2000 and 122,000 copies in 2001.[7]
The circulation of B.T. in 2003 was 110,000 copies.[8] In 2004 the paper had a circulation of 100,000 copies.[4] The 2007 circulation of the paper was 87,319 copies.[9] Its circulation was 82,024 copies in 2008 and 74,330 copies in 2009.[10] It was 69,839 copies in 2010 and 67,983 copies in 2011.[10]
The corona crisis and the resulting digitalization
In 2020, the corona crisis hit B.T. and had consequences for the newspaper. So, the daily newspaper decided to go digital-only.[11]
Since February 2021, artificial intelligence shares content on social media for the newspaper.[12]
On 1 September 2021, B.T. opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.[13]
In June 2022, Berlingske Medier decided that as of 1 January 2023, B.T. would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg will close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on 22 June 2022.[14] The editor-in-chief in charge is Pernille Holbøll.[15] The newspaper manager Per Kofoed has confirmed that B.T. printed its last newspaper.[16] This means that the paper newspaper B.T. existed for 106 years.[17]
Online views
In September 2021, B.T. was Denmark's largest digital media with more than 500,000,000 views.[18]