B.T. (Danish pronunciation:[ˈpe̝ˀˈtsʰe̝ˀ]) is a Danishtabloid newspaper which offers general news about various subjects such as sports, politics and current affairs. B.T. is 100% digital since 2023, after more than a hundred years in the printing press.[1][2][3]
B.T. was established in 1916[4] as a tabloid spinoff from Berlingske Tidende.[5] The paper is based in Copenhagen.[4] A large, red neon sign displays the company's logo at the Trianglen square in the Østerbro district of Copenhagen. B.T. is part of Berlingske Media Group.[4] It had a conservative stance in the 1960s.[6]
B.T. 'modernized' logo (2012-18)
During the last six months of 1957 the circulation of B.T. was 157,932 copies on weekdays.[6] The paper had a circulation of 196,000 copies in 1991 and 192,000 copies in 1992.[7] It fell to 181,000 copies in 1993, to 164,000 copies in 1994 and to 155,000 copies in 1995.[7] Its circulation further fell to 147,000 copies in 1996, to 138,000 copies in 1997 and to 134,000 copies in 1998.[7] The paper's circulation continued to decrease, and it was 124,000 copies in 1999, 123,000 copies in 2000 and 122,000 copies in 2001.[7]
The circulation of B.T. in 2003 was 110,000 copies.[8] In 2004 the paper had a circulation of 100,000 copies.[4] The 2007 circulation of the paper was 87,319 copies.[9] Its circulation was 82,024 copies in 2008 and 74,330 copies in 2009.[10] It was 69,839 copies in 2010 and 67,983 copies in 2011.[10]
The coronavirus crisis and the resulting digitalization[edit]
In 2020, the coronavirus crisis hit B.T. and had consequences for the newspaper. So, the daily newspaper decided to go digital-only.[11]
Since February 2021, artificial intelligence shares content on social media for the newspaper.[12]
On 1 September 2021, B.T. opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.[13]
In June 2022, Berlingske Medier decided that from 1 January 2023, B.T. would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg would close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on 22 June 2022.[3] The editor-in-chief in charge is Pernille Holbøll.[14] The newspaper manager Per Kofoed confirmed that B.T. printed its last newspaper.[15] This means that the paper newspaper B.T. existed for 106 years.[16]
