B.T. (Danish pronunciation:[ˈpeˀˈtsʰeˀ]) is a Danishtabloid newspaper which offers general news about various subjects such as sports, politics and current affairs.
History and profile
"The Bee" on Trianglen
B.T. was established in 1916.[1] The paper is based in Copenhagen.[1] A large, red neon sign displays the company's logo at the Trianglen square in the Østerbro district of Copenhagen. B.T. is part of Berlingske Media Group.[1] It had a conservative stance in the 1960s.[2]
B.T. 'modernized' logo (2012-18)
During the last six months of 1957 the circulation of B.T. was 157,932 copies on weekdays.[2] The paper had a circulation of 196,000 copies in 1991 and 192,000 copies in 1992.[3] It fell to 181,000 copies in 1993, to 164,000 copies in 1994 and to 155,000 copies in 1995.[3] Its circulation further fell to 147,000 copies in 1996, to 138,000 copies in 1997 and to 134,000 copies in 1998.[3] The paper's circulation continued to decrease, and it was 124,000 copies in 1999, 123,000 copies in 2000 and 122,000 copies in 2001.[3]
The circulation of B.T. in 2003 was 110,000 copies.[4] In 2004 the paper had a circulation of 100,000 copies.[1] The 2007 circulation of the paper was 87,319 copies.[5] Its circulation was 82,024 copies in 2008 and 74,330 copies in 2009.[6] It was 69,839 copies in 2010 and 67,983 copies in 2011.[6]