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'''Chi-Mc''' (also chi-mac, chimac; {{lang-ko|치맥}}) is a compound word formed from the words "Chicken" and "Mcju".<ref>{{cite web|title=Seoul Night Tour Gangnam (Cheongdam)|url=http://english.visitkorea.or.kr/enu/SI/SI_EN_3_6.jsp?cid=1928572|publisher=KOREA TOURISM ORGANIZATION|accessdate=4 November 2014|date=27 June 2014}}</ref> (Mcju means beer in Korean.) It refers to a combination of (usually fried) chicken and beer served around evening in numerous restaurants, including specialized chains. |
'''Chi-Mc''' (also chi-mac, chimac; {{lang-ko|치맥}}) is a compound word formed from the words "Chicken" and "Mcju".<ref>{{cite web|title=Seoul Night Tour Gangnam (Cheongdam)|url=http://english.visitkorea.or.kr/enu/SI/SI_EN_3_6.jsp?cid=1928572|publisher=KOREA TOURISM ORGANIZATION|accessdate=4 November 2014|date=27 June 2014}}</ref> (Mcju means beer in Korean.) It refers to a combination of (usually fried) chicken and beer served around evening in numerous restaurants, including specialized chains. |
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[[File:Chi-Mc.jpg|right|Chi-Mc]] |
[[File:Chi-Mc.jpg|right|thumb|Common Chi-Mc dishes]] |
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==Origin== |
==Origin== |
Chi-Mc (also chi-mac, chimac; Korean: 치맥) is a compound word formed from the words "Chicken" and "Mcju".[1] (Mcju means beer in Korean.) It refers to a combination of (usually fried) chicken and beer served around evening in numerous restaurants, including specialized chains.
From the roasted chicken that appeared in early 1960s to the spicy chicken that was invented to meet Korean's taste, Korea has experienced a growing variety of chicken dishes. While chicken was becoming more popular, a draft beer that appeared in the 1970s also became a hit. Therefore these two elements were combined. Moreover, Korea-Japan world cup of 2002 triggered the culture of 'Chi-Mc'. 'Chi-Mc' has a significant impact on Korean drinking culture.[2]
Chi-Mc is popular in China because of the influence of the drama 'My love from the star'. Cheon Song-i, heroine of the drama, said "Snowy day is just perfect for our Chi-Mc time... ". That was the trigger for this phenomena. Specialty chicken shops have been more numerous in China. Uploading pictures of oneself holding a chicken in one hand and a beer in the other on the SNS became a trend.[3] Nowadays, Korea is trying to be reborn as a capital of 'Chi-Mc'. 'Chi-Mc' holds a special place between the public and the consumer. In Daegu Metropolitan City, 'Chi-Mc Festival' was held since 2012 and it was even exported to China.[4] In 2013, 'Chi-Mc Festival in Ningbo' was held in China. For three days, around 40 millions visited there.[4]
'Chi-Mc' is a profitable franchise. Demand for specialty chicken shops increased with the growing demands for chicken and beer.[3] As of March 2014 Korea had 192 chicken franchise companies. About 10% of companies are known for unique recipes.[4]