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Adding local short description: "Powdered breakfast food", overriding Wikidata description "powdered breakfast food"
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{{Short description|Powdered breakfast food}} |
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'''Instant breakfast''' typically refers to [[breakfast]] food products that are manufactured in a [[Drying (food)|powdered]] form, which are generally prepared with the addition of [[milk]] and then consumed as a [[drink]].<ref name=Sengupta>[https://books.google.com/books?id=KtVdGFjYuxsC&pg=PA5 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta<!-- Bot generated title -->]. pp. 5-6.</ref><ref name=Lantos/> Some instant breakfasts are produced and marketed in liquid form |
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{{Infobox food |
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| name = Instant breakfast |
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| image = |
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| caption = |
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| type = [[Instant food]] |
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| course = [[Breakfast]] |
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| national_cuisine = |
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| creator = <!-- or | creators = --> |
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| served = |
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| main_ingredient = |
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| variations = |
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| serving_size = 100 g |
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| other = |
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| no_recipes= false |
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}} |
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| ⚫ | '''Instant breakfast''' typically refers to [[breakfast]] food products that are manufactured in a [[Drying (food)|powdered]] form, which are generally prepared with the addition of [[milk]] and then consumed as a [[drink]].<ref name=Sengupta>[https://books.google.com/books?id=KtVdGFjYuxsC&pg=PA5 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta<!-- Bot generated title -->]. pp. 5-6.</ref><ref name=Lantos/> Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.<ref name=Lantos>[https://books.google.com/books?id=JemkYebV5NYC&pg=PA45 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos<!-- Bot generated title -->]. p. 45.</ref> |
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==Etymology== |
==Etymology== |
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==Brands== |
==Brands== |
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[[Carnation (brand)|Carnation]]-brand Instant Breakfast ( |
[[Carnation (brand)|Carnation]]-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022)<ref>{{cite web | url=https://guiltyeats.com/2022/01/26/carnation-breakfast-makeover-new-generation/ | title=Carnation Breakfast Essentials gets a makeover for a new generation of sipping | date=26 January 2022 }}</ref> was introduced in 1964.<ref>[https://books.google.com/books?id=h3hAR5c9QFcC&pg=PA98 The 1960s - Edward J. Rielly<!-- Bot generated title -->]. p. 98.</ref> It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.<ref name=Lantos/> It is typically prepared with milk,<ref name=Lantos/> and is available in different flavors, such as chocolate, vanilla and strawberry.<ref>[https://books.google.com/books?id=5LghYCqDJw8C&pg=PA23 Breakfast: A History - Heather Arndt Anderson<!-- Bot generated title -->]. p. 23.</ref> Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form. |
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==Frozen instant breakfasts== |
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Another type of instant breakfasts are [[Frozen food|frozen]] [[TV dinner|ready-made meals]] that are heated in a [[microwave oven]] or standard [[oven]]. |
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==See also== |
==See also== |
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{{ |
{{Portal|Food}} |
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{{div col|colwidth=30em}} |
{{div col|colwidth=30em}} |
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* [[Ensure]] |
* [[Ensure]] |
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* [[Protein shake]] |
* [[Protein shake]] |
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* [[Quaker Instant Oatmeal]] |
* [[Quaker Instant Oatmeal]] |
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* [[Ready Brek]] |
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* [[Tang (drink)|Tang]] |
* [[Tang (drink)|Tang]] |
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{{div col end}} |
{{div col end}} |
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* Sheth, Jagdish (2011). [https://books.google.com/books?id=B0YS7dLysfMC&pg=PA255 ''Models of Buyer Behavior'']. Marketing Classics Press. Chapter 13. p. 255. {{ISBN|1613110561}} |
* Sheth, Jagdish (2011). [https://books.google.com/books?id=B0YS7dLysfMC&pg=PA255 ''Models of Buyer Behavior'']. Marketing Classics Press. Chapter 13. p. 255. {{ISBN|1613110561}} |
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* Lutz, Carroll; Przytulsk, Karen (2010). [https://books.google.com/books?id=7Xb2AAAAQBAJ&pg=PA257 ''Nutrition and Diet Therapy'']. p. 257. {{ISBN|0803625235}} |
* Lutz, Carroll; Przytulsk, Karen (2010). [https://books.google.com/books?id=7Xb2AAAAQBAJ&pg=PA257 ''Nutrition and Diet Therapy'']. p. 257. {{ISBN|0803625235}} |
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* {{cite |
* {{cite magazine | url=https://www.adweek.com/brand-marketing/nestle-eyes-dailey-instant-breakfast-95286/ | title=Nestle Eyes Dailey for Instant Breakfast | magazine=[[Adweek]] | date=March 19, 2008 | access-date=9 November 2013 | author=Solman, Gregory}} |
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* [https://pubmed.ncbi.nlm.nih.gov/26273900/ Instant Oatmeal Increases Satiety and Reduces Energy Intake Compared to a Ready-to-Eat Oat-Based Breakfast Cereal] |
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* [https://praktisch-abnehmen.de/was-hilft-beim-abnehmen-12-abnehm-tipps/ Abnehmen Tipps] {{Webarchive|url=https://web.archive.org/web/20211109094503/https://praktisch-abnehmen.de/was-hilft-beim-abnehmen-12-abnehm-tipps/ |date=2021-11-09 }} (in German) |
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==External links== |
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* Ward, Elizabeth (2012). [http://www.menshealth.com/nutrition/instant-breakfast-recipes "Instant Breakfast"]. ''[[Men's Health (magazine)|Men's Health]]'' magazine. |
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{{Breakfast topics}} |
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{{Meals_navbox}} |
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{{Instant foods}} |
{{Instant foods}} |
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[[Category: |
[[Category:Breakfast]] |
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[[Category:Dried foods]] |
[[Category:Dried foods]] |
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[[Category:Powdered drink mixes]] |
[[Category:Powdered drink mixes]] |
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| Type | Instant food |
|---|---|
| Course | Breakfast |
Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1][2] Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.
Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022)[3] was introduced in 1964.[4] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[2] It is typically prepared with milk,[2] and is available in different flavors, such as chocolate, vanilla and strawberry.[5] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
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