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'''Shopping channels''' (also known in British English as '''teleshopping''') are a type of television program or [[specialty channel]] devoted to [[home shopping]]. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a [[sales pitch]] for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose programming consists exclusively of [[Direct marketing|direct-response advertising]] and [[infomercial]]s. |
'''Shopping channels''' (also known in British English as '''teleshopping''') are a type of television program or [[specialty channel]] devoted to [[home shopping]]. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a [[sales pitch]] for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose programming consists exclusively of [[Direct marketing|direct-response advertising]] and [[infomercial]]s. |
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The concept was first popularized in the United States in the 1980s, when [[Bud Paxson|Lowell "Bud" Paxson]] and [[Roy Speer]] launched a local cable channel known as the Home Shopping Club—which later launched nationally as the [[ |
The concept was first popularized in the United States in the 1980s, when [[Bud Paxson|Lowell "Bud" Paxson]] and [[Roy Speer]] launched a local cable channel known as the Home Shopping Club—which later launched nationally as the [[Home Shopping Network]] (HSN). It later gained competition from [[QVC]], who would eventually acquire HSN in 2017.<ref>{{cite news|last1=Isidore|first1=Chris|title=QVC buying rival Home Shopping Network|url=https://money.cnn.com/2017/07/06/news/companies/qvc-home-shopping-network/index.html|access-date=6 July 2017|publisher=CNN Money|date=6 Jul 2017}}</ref><ref>{{Cite news|url=https://www.nytimes.com/1988/09/25/business/picking-up-the-pieces-in-home-shopping.html|title=Picking Up The Pieces In Home Shopping|last=Feinberg|first=Andrew|access-date=2018-09-30|language=en}}</ref> Home shopping channels originally relied on telephone ordering, but have since been required to emphasize [[online shopping]] as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers).<ref>{{Cite news|url=https://rts.org.uk/article/new-retail-revolution|title=The new retail revolution|date=2014-07-30|work=Royal Television Society|access-date=2018-09-30|language=en}}</ref> In 2015, QVC acquired the retailer [[Zulily]] in an effort to expand its presence in online retail.<ref>{{cite news|url=https://www.wsj.com/articles/zulily-is-lost-up-the-amazon-with-latest-deal-1439841642|title=zulily Is Lost Up the Amazon With Latest Deal|last=Gottfried|first=Miriam|date=August 17, 2015|newspaper=[[The Wall Street Journal]]|access-date=August 18, 2015}} {{subscription required}}</ref><ref>{{Cite web|url=https://www.cnet.com/news/qvc-owner-to-buy-zulily-shopping-site-for-2-4-billion/|title=QVC owner to buy Zulily shopping site for $2.4 billion|first=Paula|last=Vasan|website=CNET|access-date=September 10, 2019}}</ref> |
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Outside of the US, few of the notable shopping channels are [[TV Shop]], [[QVC (British TV channel)|QVC UK]] in Europe, [[The Shopping Channel (New Zealand TV channel)|The Shopping Channel]] in New Zealand, [[Shop TV]] in Philippines and [[TSC (TV channel)|TSC]] in Canada. |
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== References == |
== References == |
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Greek: Ά ά Έ έ Ή ή Ί ί Ό ό Ύ ύ Ώ ώ Α α Β β Γ γ Δ δ Ε ε Ζ ζ Η η Θ θ Ι ι Κ κ Λ λ Μ μ Ν ν Ξ ξ Ο ο Π π Ρ ρ Σ σ ς Τ τ Υ υ Φ φ Χ χ Ψ ψ Ω ω {{Polytonic|}}
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