curprev20:0120:01, 26 March 2014 Daisykayttalkcontribs 5,042 bytes+28 Removed the % from the CTR formula as 100% would = 1,0. The formula should read 100*total clicks/total impressions. Also VCR and VTR are the same thing.undoTag: gettingstarted edit
curprev19:5719:57, 26 March 2014 Daisykayttalkcontribs m5,014 bytes−28 The formulas and much other information on this page is incorrect. I updated the CPM definition to Cost Per Thousand and VCR is Completed Views/Total Impressions. There is other incorrect information on this page that i did not update.undoTag: gettingstarted edit