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The wrap in its [[Western cuisine|Western]] form probably comes from California, as a generalization of the Mexican and [[Tex-Mex]] [[burrito]], and became popular in the 1990s.<ref>Becky Mercouri, "Wraps", in Andrew F. Smith, ''The Oxford Companion to American Food and Drink'', 2007. {{ISBN|0-19-530796-8}}</ref> It may have been invented and named at a southern California chain called "I Love Juicy" in the early 1980s.<ref>Akasha Richmond, ''Hollywood Dish'', 2006, p. 115. {{ISBN|1-58333-241-3}}</ref><ref>The ''[[Oxford English Dictionary]]'' cites an article in the 12 October 1989 ''[[Los Angeles Times]]'' mentioning "The Juicy Wrap, a whole-wheat lavash (tortilla-type) sandwich‥is popular at I Love Juicy in West Hollywood."</ref> Shortly after the Box Lunch restaurant opened in 1977 in Wellfleet Massachusetts, the "Rollwich" became their signature menu item. <ref>{{cite web | url=https://boxlunchcapecod.com/about-us/ | title=About Us | Box Lunch | date=26 January 2021 }}</ref> The OVO Bistro in NYC introduced its wrap sandwich in 1990 under the name "The King Edward," The [[Bobby Valentine]] Sports Gallery Cafe in [[Stamford, Connecticut]], is sometimes claimed to have invented the wrap at about the same time, but Valentine is diffident about it: "Well, that's legend and folklore, but until somebody disputes me or comes up with a better story, I'll say I invented the wrap." Beth Dolan of Stamford, Connecticut, is the waitress credited for serving the first wrap after the restaurant had run out of bread. Moreover, Valentine's own story dates his use of the ''name'' 'wrap' to the mid-1990s, after it is documented in California.<ref>Ken Hoffman, "Watching Little Leaguers make Valentine's day", [[Houston Chronicle]], 24 August 2010 [http://www.chron.com/disp/story.mpl/sports/7168564.html article]</ref> San Francisco-based chain World Wrapps, which opened its first location in February 1995, is credited with popularizing the wrap nationwide.<ref>India Mandelkern, [https://www.eater.com/2017/12/4/16717262/world-wrapps-wrap-mission-burrito "The Bros Who Disrupted The Sandwich"] Eater, 4 December 2017</ref> In 1988, Jeff Fairhall of Seattle created the Essential Sandwich – a rice and veggie wrap – which he distributed to local health food stores. Within four years, he was making 10,000 wraps a week sold at 220 locations in Seattle.<ref>{{Cite web|last=Gilmore|first=Susan|date=2007-09-21|title=Jeff Fairhall, owner of Essential Baking Co., dies at 49|url=https://www.seattletimes.com/seattle-news/jeff-fairhall-owner-of-essential-baking-co-dies-at-49/|access-date=2021-10-26|website=The Seattle Times|language=en-US}}</ref> |
The wrap in its [[Western cuisine|Western]] form probably comes from California, as a generalization of the Mexican and [[Tex-Mex]] [[burrito]], and became popular in the 1990s.<ref>Becky Mercouri, "Wraps", in Andrew F. Smith, ''The Oxford Companion to American Food and Drink'', 2007. {{ISBN|0-19-530796-8}}</ref> It may have been invented and named at a southern California chain called "I Love Juicy" in the early 1980s.<ref>Akasha Richmond, ''Hollywood Dish'', 2006, p. 115. {{ISBN|1-58333-241-3}}</ref><ref>The ''[[Oxford English Dictionary]]'' cites an article in the 12 October 1989 ''[[Los Angeles Times]]'' mentioning "The Juicy Wrap, a whole-wheat lavash (tortilla-type) sandwich‥is popular at I Love Juicy in West Hollywood."</ref> Shortly after the Box Lunch restaurant opened in 1977 in Wellfleet Massachusetts, the "Rollwich" became their signature menu item. <ref>{{cite web | url=https://boxlunchcapecod.com/about-us/ | title=About Us | Box Lunch | date=26 January 2021 }}</ref> The OVO Bistro in NYC introduced its wrap sandwich in 1990 under the name "The King Edward," The [[Bobby Valentine]] Sports Gallery Cafe in [[Stamford, Connecticut]], is sometimes claimed to have invented the wrap at about the same time, but Valentine is diffident about it: "Well, that's legend and folklore, but until somebody disputes me or comes up with a better story, I'll say I invented the wrap." Beth Dolan of Stamford, Connecticut, is the waitress credited for serving the first wrap after the restaurant had run out of bread. Moreover, Valentine's own story dates his use of the ''name'' 'wrap' to the mid-1990s, after it is documented in California.<ref>Ken Hoffman, "Watching Little Leaguers make Valentine's day", [[Houston Chronicle]], 24 August 2010 [http://www.chron.com/disp/story.mpl/sports/7168564.html article]</ref> San Francisco-based chain World Wrapps, which opened its first location in February 1995, is credited with popularizing the wrap nationwide.<ref>India Mandelkern, [https://www.eater.com/2017/12/4/16717262/world-wrapps-wrap-mission-burrito "The Bros Who Disrupted The Sandwich"] Eater, 4 December 2017</ref> In 1988, Jeff Fairhall of Seattle created the Essential Sandwich – a rice and veggie wrap – which he distributed to local health food stores. Within four years, he was making 10,000 wraps a week sold at 220 locations in Seattle.<ref>{{Cite web|last=Gilmore|first=Susan|date=2007-09-21|title=Jeff Fairhall, owner of Essential Baking Co., dies at 49|url=https://www.seattletimes.com/seattle-news/jeff-fairhall-owner-of-essential-baking-co-dies-at-49/|access-date=2021-10-26|website=The Seattle Times|language=en-US}}</ref> |
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<ref>{{cite news |last1=Roberts, L |first1=Dorris, M |title=Mcdonald's wrap |url=http://mcdonaldwrapoftheday.co.uk |access-date=28 November 2021}}</ref> |
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==Wraps in public eating places== |
==Wraps in public eating places== |
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