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Logo used since 2018
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| Formerly | Tenplay (2013–18) |
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Type of site |
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| Predecessor(s) | ten.com.au |
| Headquarters | Pyrmont, New South Wales, |
| Area served | Australia |
| Owner | Paramount Networks UK & Australia (Paramount Global) |
| Services | Streaming service |
| Parent | Ten Network Holdings |
| URL | 10play |
| Commercial | Yes |
| Registration | Optional |
| Users | 7 million (2023)[1][2] |
| Launched | 29 September 2013; 10 years ago (2013-09-29) |
| Current status | Active |
10Playor10 Play (formerly known as Tenplay) is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services.[3][4] 10Play offers online live streaming of Channel 10, 10 Peach Comedy, 10 Bold Drama, and Nickelodeon, as well as live sport via 10 Sport.
10Play is available across several platforms including Web, iOS and Android apps, FreeviewPlus certified TVs, Apple TV 4th Gen+, Fetch TV, Telstra TV, Chromecast, Android TV, Samsung TV, Sony Linux TV, Xbox One and Xbox Series X and Series S. As of September 2023[update], 10Play has over 7 million registered users.[1][2]
On 29 September 2013, as a part of its online entertainment brand Tenplay, an online video on demand catch-up TV service for Network Ten, incorporating locally produced programs from Ten, Eleven and One along with back-catalogue content from local and international distributors. Tenplay became the third catch-up TV service released by a commercial Australian network, the first being PLUS7 from Yahoo7 and the Seven Network and the second being FIXPlay from Ninemsn and the Nine Network.
On 31 October 2018, after Network 10 rebranded to a new logo and it multi-channels were renamed from Eleven to 10 Peach and from One to 10 Boss before later changing to 10 Bold, Tenplay was also rebranded to its new name and logo of 10Play.
Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours.[5] 24-hour live streaming of the main channel commenced on 26 January 2018. A live stream of 10 Bold was available on a part-time basis until 21 February 2019. On 21 February 2019, 10 Bold switched to a 24-hour live stream and 10 Peach was added to the 10Play live streaming service. On 27 September 2020, 10 Shake was added to the 10Play live streaming service. On 2 December 2022, 10Play launched free ad-supported streaming television (FAST) channels.[6] On 31 August 2023, 51 Pluto TV FAST channels were added to the 10Play live streaming service.[7]
10Play provides on-demand access to almost all the TV programs that are broadcast on Network 10 linear broadcast channels (Channel 10, 10 Peach Comedy, 10 Bold Drama and Nickelodeon).
Programs are categorised by these genres:
Through the streaming platform, 10Play provides live stream access to the whole Network 10 suite of channels, including the main and multi-channels.
As of 1 July 2024[update], the following online only channels are also available:[7]
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| United Kingdom & Ireland |
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| Ten Network Holdings (Australia & New Zealand) |
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| Defunct |
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Video on demand services
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| Free or ad-supported |
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| Subscription-based |
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| Rental or purchase |
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| Sports |
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| TV Everywhere |
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| Discontinued |
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| Related |
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