13 Ways to Bleed on Stage is the second studio album by American rock band Cold, released on September 12, 2000. With four popular singles, it gained substantial commercial success, achieving gold status, and landed Cold in the mainstream rock scene.
About a year prior to recording 13 Ways, the band enlisted guitarist Terry Balsamo; frontman Scooter Ward, who had sung and played guitar, wanted to focus solely on singing. After trying a few musicians from Los Angeles, Cold chose fellow Jacksonville native Balsamo, who'd played with its members since the age of 18.
The main song structures for 13 Ways were written prior to entering the studio. Using C tuning (the main tuning used in Cold's catalog), the band then experimented with various sounds and dynamics in the studio. Balsamo primarily used an Ibanez RG570 and Mesa Boogie Triple Rectifier.[8]
It is often considered as Cold's darkest record. The album has a Parental advisory on the cover art for strong language and dark graphic themes such as drug addiction and its consequences, relationship troubles, and social indifference. Guest vocalists include Aaron LewisofStaind and Sierra Swan who would also appear on the band's next album.
Cold's second album marked the first appearance of the band's spider logo and corresponding text. Its CD booklet design depicts a tattered old book held shut with rubber bands. The liner notes feature morbid figure illustrations and imagery of X-Acto knives and other cutting utensils.
Singles for the album included "Just Got Wicked", "End of the World", "No One" and "Bleed". All of the said tracks had music videos which saw moderate airplay on MTV2. The majority of singles from 13 Ways also received significant radio play and were instrumental in launching Cold into the mainstream music scene.
"Just Got Wicked" appears on MTV: The Return of the Rock, Vol. 2, ECW: Extreme Music Vol. 2: Anarchy Rocks, and the soundtrack to the video game Jet Grind Radio. "No One" is featured on the soundtrack to the film A Walk to Remember.
The album debuted at #174 on the Billboard 200,[10] selling 6,251 copies in its first week.[11] It later peaked at #98, staying on the chart for 27 weeks.[12] Five months after its release, it had sold 81,046 copies according to Nielsen Soundscan.[13]
In February 2002, the album was certified gold by the RIAA for shipments of over 500,000 copies.[14]
As of 2003, the album has sold 467,000 copies in the US.[15]