| 2012 season | |||
|---|---|---|---|
| President | David Evans | ||
| Coach | James Hird (2nd season) | ||
| Captain(s) | Jobe Watson (3rd season) | ||
| Home ground | Etihad Stadium | ||
| AFL season | 11th | ||
| Best and Fairest | Jobe Watson | ||
| Leading goalkicker | Stewart Crameri (32) | ||
| Highest home attendance | 80,900 vs. Richmond (Round 8) | ||
| Lowest home attendance | 33,118 vs. Port Adelaide (Round 2) | ||
| Average home attendance | 47,607 | ||
| Club membership | 47,708 (  2,567 / -5.38%) | ||
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The 2012 Essendon Football Club season is the club's 114th season in the Australian Football League (AFL).
After a promising start to the season Essendon found themselves second on the ladder with a record of 8 wins and 1 loss (which was by a single point). The season then took an unexpected turn which saw Essendon lose 10 out of the last 13 games and miss the finals. They became the first club to have an 8–1 record and miss finals since Melbourne in the 1971 season.
Prior to the final round vice-captain Mark McVeigh announced his retirement from football after 14 season and 232 games at the club. After the Home and Away season completed Essendon captain Jobe Watson was awarded the Brownlow Medal. The highest individual accolade in the AFL. This was later handed back following the drug scandal.
The season became notorious for the illegal supplements program that was operated by the club prior to and into the 2012 season. After a three-year investigation, thirty-four players on the 2012 squad were suspected to have been administered the banned peptide Thymosin beta-4 and were suspended for the 2016 season.[1]
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In
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Out
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National Draft
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Rookie Draft
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Pre-Season Draft
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| Seasons[s] | Player |
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| 4 | Darcy Daniher |
| 4 | Jay Neagle |
| 2 | Mark Williams |
| 3 | Michael Quinn |
| 3 | Tyson Slattery |
| 2 | Taite Silverlock |
| 1 | James Webster |
| = Retired |
Standard[edit]
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Special Versions[edit]
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On 2 July Essendon unveiled their Heritage Guernsey. It feature all the names of past premiership players in the background along with the name and signature of club legend John Colman on the breast. Under the signature include the traditional Essendon Football Club motto 'suaviter in modo, fortiter in re' which dates back to the 1870s and translates as 'gentle in manner, resolute in deed.'[2] The most notable change to the guernsey was the removal of the black background to comply with AFL rules requiring each club to provide a clash guernsey. The new Heritage guernsey made its debut during the Round 15 game between St Kilda and Essendon. This marked the end of a 114-year-long tradition as the first time the Essendon Football Club would play an AFL/VFL game without wearing its famous black and red stripe guernsey.
| Round 1 | |||||
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| Sunday, 18 February 4:45 pm | West Coast 0.9.3 (57) | def. | Essendon 0.5.6 (36) | Patersons Stadium (crowd: 27,581) | Report |
| Sunday, 18 February 5:50 pm | Fremantle 1.7.5 (56) | def. | Essendon 0.3.2 (20) | Patersons Stadium (crowd: 27,534) | Report |
| Round 2 | |||||
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| Saturday, 3 March 7:00 pm (cancelled) | Essendon | def. by | St Kilda | Wangaratta Showgrounds | |
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The match between Essendon and St Kilda was cancelled, because heavy rain prevented flights chartered by the Essendon Football Club from landing in Wangaratta.[3] Initially the match was reflected as a draw with no score on the NAB Cup Ladder,[4] but later St Kilda was awarded the four points.[5] | |||||
| Round 3 | |||||
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| Friday, 9 March 6:10 pm | Essendon 1.14.12 (105) | def. | Sydney 1.14.10 (103) | Etihad Stadium (crowd: 12,000) | Report |
| Round 4 | |||||
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| Saturday, 17 March 3:30 pm | Essendon 16.16 (112) | def. | Brisbane Lions 8.8 (56) | Visy Park (crowd: 3,500) | Report |
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This game was played under regular season rules. | |||||
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| Pos | Team
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Pld | W | L | D | PF | PA | PP | Pts | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Hawthorn | 22 | 17 | 5 | 0 | 2679 | 1733 | 154.6 | 68 | Finals series |
| 2 | Adelaide | 22 | 17 | 5 | 0 | 2428 | 1833 | 132.5 | 68 | |
| 3 | Sydney (P) | 22 | 16 | 6 | 0 | 2290 | 1629 | 140.6 | 64 | |
| 4 | Collingwood | 22 | 16 | 6 | 0 | 2123 | 1823 | 116.5 | 64 | |
| 5 | West Coast | 22 | 15 | 7 | 0 | 2244 | 1807 | 124.2 | 60 | |
| 6 | Geelong | 22 | 15 | 7 | 0 | 2209 | 1886 | 117.1 | 60 | |
| 7 | Fremantle | 22 | 14 | 8 | 0 | 1956 | 1691 | 115.7 | 56 | |
| 8 | North Melbourne | 22 | 14 | 8 | 0 | 2359 | 2097 | 112.5 | 56 | |
| 9 | St Kilda | 22 | 12 | 10 | 0 | 2347 | 1903 | 123.3 | 48 | |
| 10 | Carlton | 22 | 11 | 11 | 0 | 2079 | 1925 | 108.0 | 44 | |
| 11 | Essendon | 22 | 11 | 11 | 0 | 2091 | 2090 | 100.0 | 44 | |
| 12 | Richmond | 22 | 10 | 11 | 1 | 2169 | 1943 | 111.6 | 42 | |
| 13 | Brisbane Lions | 22 | 10 | 12 | 0 | 1904 | 2092 | 91.0 | 40 | |
| 14 | Port Adelaide | 22 | 5 | 16 | 1 | 1691 | 2144 | 78.9 | 22 | |
| 15 | Western Bulldogs | 22 | 5 | 17 | 0 | 1542 | 2301 | 67.0 | 20 | |
| 16 | Melbourne | 22 | 4 | 18 | 0 | 1580 | 2341 | 67.5 | 16 | |
| 17 | Gold Coast | 22 | 3 | 19 | 0 | 1509 | 2481 | 60.8 | 12 | |
| 18 | Greater Western Sydney | 22 | 2 | 20 | 0 | 1270 | 2751 | 46.2 | 8 |
| Round | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ground | A | H | A | A | A | H | H | H | A | H | H | B | A | H | A | A | A | H | A | H | H | A | H |
| Result | W | W | W | W | L | W | W | W | W | L | L | W | W | L | W | L | L | L | L | L | L | L | |
| Position | 9 | 5 | 4 | 3 | 5 | 4 | 2 | 3 | 2 | 2 | 4 | 6 | 3 | 4 | 6 | 6 | 6 | 7 | 8 | 8 | 10 | 11 | 11 |
| Player | Round | Charge category (Level) | Verdict | Points[a] | Result | Victim | Club | Ref(s) |
|---|---|---|---|---|---|---|---|---|
| Sam Lonergan | 2 | Rough Conduct (2) | Guilty (Early Plea) | 185.63 | 1 Week | Travis Boak | Port Adelaide | [9] |
| Leroy Jetta | 8 | Striking (2) | Guilty (Appeal Denied) | 137.50 | 1 Week | Dylan Grimes | Richmond | [10] |
| David Zaharakis | 9 | Striking (2) | Guilty (Early Plea) | 93.75 | Reprimand | Tomas Bugg | Greater Western Sydney | [11] |
| Jake Carlisle | 9 | Wrestling | Guilty (Early Plea) | 0 | $900 | Jeremy Cameron | Greater Western Sydney | [11] |
| Alwyn Davey | 9 | Wrestling | Guilty (Early Plea) | 0 | $900 | Taylor Adams | Greater Western Sydney | [11] |
| Paddy Ryder | 10 | Tripping (1) | Guilty (Early Plea) | 66 | Reprimand | Daniel Nicholson | Melbourne | [12] |
| Alwyn Davey | 11 | Rough Conduct (3) | Guilty (Early Plea) | 243.75 | 2 Weeks | Dan Hannebery | Sydney | [13] |
| Stewart Crameri | 14 | Rough Conduct (3) | Guilty (Early Plea) | 243.75 | 2 Weeks | Dylan Addison | Western Bulldogs | [14] |
| Heath Hocking | 15 | Rough Conduct (2) | Guilty (Early Plea) | 297.19 | 2 Weeks | Lenny Hayes | St Kilda | [15] |
| Jake Carlisle | 16 | Rough Conduct (1) | Guilty (Early Plea) | 93.75 | Reprimand | Paul Stewart | Port Adelaide | [16] |
| Round | Opponent | Attendance |
|---|---|---|
| 2 | Port Adelaide | 33,118 |
| 6 | Brisbane Lions | 36,361 |
| 7 | West Coast | 43,260 |
| 8 | Richmond | 80,900 |
| 10 | Melbourne | 42,987 |
| 11 | Sydney | 42,785 |
| 14 | Western Bulldogs | 40,824 |
| 18 | Hawthorn | 44,899 |
| 20 | North Melbourne | 42,674 |
| 21 | Carlton | 59,381 |
| 23 | Collingwood | 56,491 |
| Total Attendance | 523,680 | |
| Average Attendance | 47,607 | |
2012 Brownlow Medal[edit]
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Crichton Medal[edit]
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Other Awards[edit]
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| Item | $2012 | $2011 | Change |
|---|---|---|---|
| Revenue | $65,431,425 | $51,416,731 | $14,014,694 |
| Membership & Reserved Seating | $9,367,066 | $10,363,690 | $996,624 |
| Gate Receipts | $726,504 | $963,101 | $236,597 |
| Marketing Revenue | $15,902,153 | $15,532,108 | $370,045 |
| Merchandise Revenue | $3,226,302 | $2,563,026 | $663,276 |
| Football Department Spend | $19,200,704 | $18,510,078 | $690,626 |
| Operating Profit/Loss | $401,429 | $1,024,086 | $622,657 |
| Total Profit/Loss | $12,345,536 | $2,059,379 | $10,286,157 |
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