3 Kings has been reviewed in multiple outlets such as the Wall Street Journal[4] and USA Today.[5]Exclaim! reviewed the book, writing "Greenburg's ability to weave the facts and figures of his subjects into hip-hop's cultural lineage makes 3 Kings an engaging read for fans of the beats or business".[6]Rolling Stone also reviewed 3 Kings, stating that "The number of hundred-million–dollar deals Greenburg chronicles is staggering. But he's also aware that hip-hop's mega-mogul phase is fading, as artists like Kanye West and A$AP Rocky reduce their pursuit of pure payments in a search for prestige ("a currency that's becoming perhaps more valuable than the dollar")."[7] The Kirkus review considered the attempts to link the success factors of the three "a bit ham-fisted" but praised the book as "a pleasingly broad perspective of hip-hop as economic triumph" and "a wide-ranging survey of the first four decades of hip-hop that vividly brings some of the culture’s biggest success stories into one place."[3]
