J u m p t o c o n t e n t
M a i n m e n u
M a i n m e n u
N a v i g a t i o n
● M a i n p a g e ● C o n t e n t s ● C u r r e n t e v e n t s ● R a n d o m a r t i c l e ● A b o u t W i k i p e d i a ● C o n t a c t u s ● D o n a t e
C o n t r i b u t e
● H e l p ● L e a r n t o e d i t ● C o m m u n i t y p o r t a l ● R e c e n t c h a n g e s ● U p l o a d f i l e
S e a r c h
Search
● C r e a t e a c c o u n t ● L o g i n
P e r s o n a l t o o l s
● C r e a t e a c c o u n t ● L o g i n
P a g e s f o r l o g g e d o u t e d i t o r s l e a r n m o r e ● C o n t r i b u t i o n s ● T a l k
( T o p )
1 H i s t o r y
2 S o f t w a r e a n d s e r v i c e s
3 R e f e r e n c e s
T o g g l e t h e t a b l e o f c o n t e n t s
4 I N F O
2 l a n g u a g e s
● E s p a ñ o l ● O ʻ z b e k c h a / ў з б е к ч а
E d i t l i n k s
● A r t i c l e ● T a l k
E n g l i s h
● R e a d ● E d i t ● V i e w h i s t o r y
T o o l s
T o o l s
A c t i o n s
● R e a d ● E d i t ● V i e w h i s t o r y
G e n e r a l
● W h a t l i n k s h e r e ● R e l a t e d c h a n g e s ● U p l o a d f i l e ● S p e c i a l p a g e s ● P e r m a n e n t l i n k ● P a g e i n f o r m a t i o n ● C i t e t h i s p a g e ● G e t s h o r t e n e d U R L ● D o w n l o a d Q R c o d e ● W i k i d a t a i t e m
P r i n t / e x p o r t
● D o w n l o a d a s P D F ● P r i n t a b l e v e r s i o n
F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
History [ edit ]
4Info was founded in 2004 by Pankaj Shah[citation needed and Zaw Thet.[2] SMS advertising , SMS publishing and mobile search.[6] [7]
In 2008, the company was estimated to be the largest provider of business-to-consumer SMS content in North America by Nielsen Holdings ,[8] [9] [10] U.S. Network .[11] message alerts and information in the United States.,[12] [13] [1] [14] [15]
The company began providing mobile display advertising in 2010, based on connecting American households to IP addresses .[16] iPhone and Android platform.[17]
The company is headquartered in San Jose, California with other offices in the United States. As of 2015, it employed 45 people.[18] Inc. 5000 list of America's fastest-growing private companies.[18] MBlox , an independent SMS provider, acquired 4Info's SMS business line.[19]
In March 2016, 4Info and Crossix formed a strategic alliance for targeted advertising of pharmaceutical products in the United States.[20]
Software and services [ edit ]
The company purchases anonymous data from internet service providers , mobile network operators , and other information aggregate sources, then uses marketing mix modeling to send targeted advertisements from their clients.[21] [22] CPG data to look at actual purchases made by those who viewed ads.[23] [24] [25]
In 2014, the company added multiscreen functionality that identifies PC laptop activity, enabling cross-device targeted advertising , retargeting and multichannel retailing .[26] [22] geotargeting and geofencing .[27] patent for "Systems and methods for statistically associating mobile devices to households"[28] [23]
The company has provided advertising data to companies such as AOL , Acxiom ,[29] Catalist , Datalogix ,[30] Experian .[31]
References [ edit ]
^ a b Cook, Dena. "Zaw Thet Steps Down As 4INFO CEO" . MediaPost. Retrieved November 14, 2011 .
^ Rowley, Liz (18 August 2015). "Inc. Mag's Revenue Survey: Ad Tech And Marketing Firms Make The Cut" . Ad Exchanger. Retrieved August 18, 2015 .
^ "Acxiom Expands to Mexico Enabling Better Engagement and Reach" . Martech Advisor. Retrieved July 24, 2017 .[permanent dead link
^ Sass, Erik. "4Info Bows New Mobile Targeting For Direct Mail, Online" . Online Media Daily. Retrieved April 1, 2013 .
^ Ray, Ramon (30 September 2007). "Time to 'Mobilize' Your Site?" . Entrepreneur. Retrieved September 30, 2007 .
^ Ewan (16 October 2007). "4INFO's stonkingly good deal with USA Today" . Mobile Industry Review. Retrieved October 16, 2007 .
^ Khan, Mickey Alam. "GE, VCs invest $20M in SMS ad firm 4Info" . Mobile Marketer. Retrieved January 22, 2009 .
^ Steel, Emily (22 January 2009). "4INFO Gets $20 Million" . Digits . WSJ. Retrieved January 22, 2009 .
^ Arrington, Michael. "4INFO Adds New Execs To Fuel 100% Growth/Quarter" . TechCrunch. Retrieved May 3, 2010 .
^ Stewart, Jon. "Global Mobile - Strategies for Growth" . Nielsen. Retrieved October 6, 2009 .
^ Moon, Bernard (26 July 2010). "Lunsford Group Wireless Industry Snapshot 2010 Page 38" . SparkLabs Global Ventures. Retrieved July 26, 2010 .
^ "SMS and Viral Video Presentations for Non-Profits" . Single Tree Media. 8 August 2011. Retrieved Jan 1, 2015 .
^ Stutz, Randy. "Analysis of the FTC's Decision Not to Block Google's Acquisition of AdMob Page 9" (PDF) . The American Antitrust Institute. Archived from the original (PDF) on July 20, 2014. Retrieved June 7, 2010 .
^ "DMN University Digital Solutions Training Online Tutorial Page 31" (PDF) . DMN University. Archived from the original (PDF) on July 14, 2014. Retrieved July 1, 2010 .
^ Krzykowski, Matthaus (19 January 2011). "4info says its mobile ad business is exploding" . Venture Beat. Retrieved January 19, 2011 .
^ Rusli, Evelyn. "4INFO CEO: Expect More Acquisitions, Revenues Will Quintuple [Video]" . TechCrunch. Retrieved June 22, 2010 .
^ a b "Inc. 5000 2015: 4INFO" . Inc. Retrieved August 12, 2015 .
^ Murphy, David. "Mblox Buys 4INFO's SMS Business" . Mobile Marketing. Retrieved May 27, 2015 .
^ "Data Partners to Tie Mobile Ads to Drug Refills, Doc Visits" . Adage. March 3, 2016. Retrieved July 4, 2016 .
^ Goldman, Sharon. "Shopper Marketing: Filling the Cart with Big Data" . The Mars Agency. Archived from the original on June 10, 2017. Retrieved June 19, 2014 .
^ a b Minsker, Maria. "4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)" . CRM Magazine. Retrieved April 2, 2014 .
^ a b Wasserman, Todd. "Why cross-device tracking is the latest obsession for marketers" . Campaign. Retrieved August 27, 2015 .
^ Smith, Steve. "Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales" . MediaPost. Retrieved May 7, 2015 .
^ Kaplan, David (11 May 2015). "For 4Info, 'Measuring What Matters' Means Sales Lift, Not Just In-Store Traffic" . GeoMarketing. Archived from the original on 18 September 2020. Retrieved May 11, 2015 .
^ Madsen, Greg. "Ka-Ching! 4INFO Links Mobile Ads to Cash Register Success" . Mobile Advertising Watch. Archived from the original on July 11, 2018. Retrieved July 29, 2014 .
^ "For CPG, Mobile Promotions Push Targets to Store" . eMarketer. Retrieved June 10, 2015 .
^ Sterling, Greg. "4INFO Gains Patent For Matching Smartphones to Household Location" . Screenwerk. Retrieved September 8, 2014 .
^ Smith, Steve. "Acxiom Partners With 4Info For Mobile Retargeting And Attribution At Household Level" . MediaPost. Retrieved August 13, 2013 .
^ Constine, Josh (25 April 2013). "Datalogix Raises $25M to Pump Juicy Offline Purchase Data into Google and Facebook" . Retrieved 28 January 2014 .
^ Schiff, Allison. "Experian 'Turns Up The Volume' On Its Cross-Channel Capabilities With New Partners" . Ad Exchanger. Retrieved July 30, 2015 .
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R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=4INFO&oldid=1223901337 " C a t e g o r i e s : ● 2 0 0 4 e s t a b l i s h m e n t s i n C a l i f o r n i a ● C o m p a n i e s b a s e d i n S a n M a t e o , C a l i f o r n i a ● D i g i t a l m a r k e t i n g c o m p a n i e s o f t h e U n i t e d S t a t e s ● I n t e r n e t p r o p e r t i e s e s t a b l i s h e d i n 2 0 0 4 ● S o f t w a r e c o m p a n i e s b a s e d i n C a l i f o r n i a ● S o f t w a r e c o m p a n i e s o f t h e U n i t e d S t a t e s H i d d e n c a t e g o r i e s : ● A l l a r t i c l e s w i t h d e a d e x t e r n a l l i n k s ● A r t i c l e s w i t h d e a d e x t e r n a l l i n k s f r o m J u l y 2 0 2 3 ● A r t i c l e s w i t h p e r m a n e n t l y d e a d e x t e r n a l l i n k s ● A l l a r t i c l e s w i t h u n s o u r c e d s t a t e m e n t s ● A r t i c l e s w i t h u n s o u r c e d s t a t e m e n t s f r o m M a y 2 0 2 4
● T h i s p a g e w a s l a s t e d i t e d o n 1 5 M a y 2 0 2 4 , a t 0 1 : 4 0 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w ●
T o g g l e l i m i t e d c o n t e n t w i d t h
US$28,000,000 (2014)
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