 |
The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.
Find sources: "5 to go" – news · newspapers · books · scholar · JSTOR (June 2024) (Learn how and when to remove this message) |
 | |
Flagship store at Piata Sfatului, Brasov, Romania.
| |
| Company type | Private |
|---|---|
| Industry | Coffee |
| Founded | 2015; 9 years ago (2015)[1] |
| Founders |
|
| Headquarters | Bucharest, Romania |
Number of locations | 550+ (2024) |
Area served | Romania, Hungary |
| Products |
|
| Website | fivetogo.ro |
5 to go is a Romanian coffee chain founded in Bucharest in 2015 by Radu Savopol and Lucian Bădilă. The brand quickly gained popularity due to its unique pricing strategy, initially offering all items for a fixed price of 5 RON (Romanian Leu), which translates to approximately €1 or $1.20. This approach made specialty coffee and a variety of other products accessible to a wider audience.
The first 5 to go café opened in February 2015 in Bucharest. The concept was developed to cater to the fast-paced lifestyle of urban residents, providing high-quality coffee and snacks at an affordable price. Within a short period, the chain expanded rapidly due to its successful business model and strong customer demand.[citation needed]
By 2020, 5 to go had grown to over 150 locations, not only in Bucharest but also in other major Romanian cities, making it one of the largest coffee chains in the country.[2] The expansion included both company-owned and franchise-operated stores. The brand's growth strategy focused on maintaining low prices while ensuring quality and consistency across all outlets.[citation needed]
As of 2024, 5 to go operates over 550 branches, extending its reach beyond Romania with several new locations in Hungary. Additionally, the company plans to enter the Slovakian and Bulgarian markets in 2024.[3][4][5] This international growth marks a significant milestone for the brand, showcasing its appeal and adaptability in new markets.[citation needed]
5 to go offers a range of coffee-based beverages, including espresso, cappuccino, and latte, as well as a variety of teas, fresh juices, and smoothies. The menu also includes pastries, sandwiches, and other snacks.[6]
The chain has received several awards and recognitions for its innovative business model and rapid growth. In 2018, 5 to go won the "Best Romanian Brand" award at the Forbes Brands for the Future Gala.[7] Additionally, Radu Savopol, co-founder of 5 to go, received the Outstanding Contribution to the European Coffee Industry award at the 2023 European Coffee Awards gala in Barcelona.[8]
