667.. The Neighbour of the Beast is the debut album by the Norwegian glam metal band Wig Wam. Released in Norway on 8 March 2004, the album was included two singles, the Melanie C cover "I Turn to You" and "Hard to Be a Rock'n Roller", and their Melodi Grand Prix 2004 song "Crazy Things". The album was produced by the band's guitarist Trond Holter and Ole Evenrud.
In January 2005, the album was reissued for a release in Scandinavia and renamed to Hard to Be a Rock'n Roller. The album included a radio-edit of the song "Hard to Be a Rock'n Roller", an instrumental track titled "The Drop", and a re-arranged tracklist.[1] This album was reissued a second time for release in Scandinavia in March 2005, and renamed to Hard to Be a Rock n' Roller.., with the song "In My dreams" and the video for "Hard to Be a Rock n' Roller" being added to the tracklist. The album was further reissued for releases in Europe and Asia titled Hard to Be a Rock'n Roller.. in Kiev! and Hard to Be a Rock'n Roller.. in Tokyo! respectively.
The album title is a reference to the Iron Maiden album The Number of the Beast.[2] The number 667 was later referenced on the cover art of Wig Wam's third album Non Stop Rock'n Roll as the license plate number of the "guitar car."