ADAC Motorwelt (German: ADAC Motoring) is an automobile and travel magazine published in Munich, Germany. It is a member-magazine of ADAC (Allgemeiner Deutscher Automobil-Club e.V.) and due to 21,4 millions ADAC-members it was over decades one of the magazines in Germany with the highest circulation.[1][2][3]
ADAC Motorwelt was established in 1925 as a monthly magazine of ADAC.[4] The magazine and ADAC Sport are the successors of another car magazine, Der Motorfahrer, which was published for 22 years until 1925.[4]ADAC Motorwelt is the official media outlet of ADAC.[5][6] Its publisher is ADAC Verlag.[6][7] The magazine was published monthly. Like ADAC, ADAC Motorwelt has its headquarters in Munich.[8]
ADAC Motorwelt covers articles mainly on cars and travel-related topics.[8] The magazine features also news about road tests, motor sports and new model previews.[8] It publishes several lists and provides awards, including "Germany’s favourite car", based on reader votes.[9] In January 2014 Michael Ramstetter, editor of the magazine, resigned from the post due to alleged vote manipulation in relation to the award of『Germany’s favourite car』for 2013.[9][10]
Since 2020, the ADAC has had a magazine produced and marketed as a commission from the media group Burda.[11] From 2020 on ADAC Motorwelt is published quarterly. Officially ADAC is still publisher, and former editor-in-chief Martin Kunz continues to oversee the content. At the same time, ADAC enhances and expands its digital communication channels, and its postal delivery to members' households was stopped.[11]
ADAC Motorwelt is available at the ADAC local offices, travel agencies and driver safety locations as well as the Edeka and Netto supermarkets. All members need to do to get a copy of the magazine is show their membership card.[12]
In 1992 ADAC Motorwelt had a circulation of 10.9 million copies.[13] It was the top special interest magazine worldwide in 2001 with a circulation of 13,162,000 copies.[14] The magazine had an average circulation of 13,777,000 copies in 2003, making it the largest magazine in Germany.[7] It was again the largest magazine in the country with a circulation of 13,616,000 copies in 2005.[15] During the fourth quarter of 2006 its circulation was 13,849,000 copies.[7] Its total circulation was 13,700,000 copies in 2006, making it the largest magazine in Germany.[16]
The circulation of ADAC Motorwelt was 13,808,111 copies in 2010, making it the largest European automobile magazine.[17]
Media related to ADAC Motorwelt at Wikimedia Commons
