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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
American software company
ActiveCampaign Company type Private Industry Software Founded Chicago, Illinois (2003) Founder Jason VandeBoom Headquarters
Chicago
Revenue $165 million (2021)[1]
Number of employees
1000 (2022)[2] Website activecampaign.com
ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois .[3] The company offers email marketing , marketing automation , sales automation, and CRM functionality.[4] [5] [6] [7]
Overview [ edit ]
ActiveCampaign was founded by Jason VandeBoom in 2003.[8] It started as a consulting firm, and then as an on-premises software provider.[9] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[8] [10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[12] [13] In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer , Susquehanna Growth Equity and Silversmith Capital Partners.[14] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.[15] [16]
ActiveCampaign is headquartered in Chicago with offices in Indianapolis ,[17] Sydney, Australia ,[18] Dublin, Ireland .[12] [13] Florianopolis , Brazil , and Costa Rica.[19]
Software and services [ edit ]
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics , a CRM platform, and a live chat messaging platform called Conversations.[8] [11] [20] [21] In 2023, it introduced generative AI capabilities.[22] ActiveCampaign integrates with over 900 applications,[23] including Salesforce , WordPress , Shopify , PayPal , Stripe , Gmail , Facebook , and WooCommerce .[14] [13] [24] [25]
ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.[14] [26]
It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,[27] [28] [29] Inc.com 's 2018 list of the best workplaces,[30] Chicago Tribune ' s 2018 list of top midsize workplaces.[31] Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.[32] [33]
Acquisitions [ edit ]
In May 2022, ActiveCampaign acquired both Postmark and DMARC Digests.[34]
In October 2023, ActiveCampaign acquired Onesend.[35]
References [ edit ]
^ "The Complete List Of Unicorn Companies" . CB Insights . Retrieved May 5, 2021 .
^ Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel" . Entrepreneur . Retrieved 2019-08-04 .
^ Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation" . Built In Chicago . Retrieved 2019-08-04 .
^ "ActiveCampaign | Built In Chicago" . www.builtinchicago.org . Retrieved 2019-08-04 .
^ Shultz, Ray (May 3, 2022). "ActiveCampaign Acquires Postmark And DMARC Digest Service" . Media Post . Retrieved 17 May 2022 .
^ a b c Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled" . Built In Chicago . Retrieved 4 April 2019 .
^ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen" . Crain's Chicago Business . Retrieved 4 April 2019 .
^ Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends" . Inc. Magazine . Retrieved 4 April 2019 .
^ a b Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping" . Chicago Tribune . Retrieved 4 April 2019 .
^ a b Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round" . Forbes.com . Retrieved 27 March 2020 .
^ a b c Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI" . VentureBeat.com . Retrieved 27 March 2020 .
^ a b c Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation" . TechCrunch . Retrieved May 5, 2021 .
^ Mills, Wes. "Tech Firm Expands Operations" . Inside INdiana Business . Retrieved 2023-09-19 .
^ "ActiveCampaign Acquires Postmark And DMARC Digest Service" . www.mediapost.com . Retrieved 2023-09-19 .
^ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis" . CBS Chicago . February 27, 2019. Retrieved 4 April 2019 .
^ Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney" . The Australian . Retrieved 4 April 2019 .
^ "ActiveCampaign Will Open 3 New Hybrid Offices | Built In Chicago" . www.builtinchicago.org . Retrieved 2023-09-19 .
^ O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing" . Solutions Review . Retrieved 4 April 2019 .
^ "ActiveCampaign Releases Conversations for SMBs" . Destination CRM . March 21, 2019. Retrieved 4 April 2019 .
^ Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose" . Forbes . Retrieved 2023-09-19 .
^ "ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started" . www.marketingautomationinsider.com . Retrieved 2023-09-19 .
^ Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform" . TechCrunch.com . Retrieved 27 March 2020 .
^ "ActiveCampaign is now available for Salesforce Essentials" . esellercafe.com . Retrieved 27 March 2020 .
^ "The Complete List Of Unicorn Companies" . CB Insights . Retrieved May 5, 2021 .
^ "Best Place To Work 2018" . Crain's Chicago Business . Retrieved 4 April 2019 .
^ "Best Place To Work 2019" . Crain's Chicago Business . Retrieved 27 March 2020 .
^ "Best Places to Work 2021" . Chicago Business . 2 March 2021. Retrieved May 5, 2021 .
^ "Meet the Best Companies to Work for in 2018" . Inc.com . Retrieved 4 April 2019 .
^ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey" . Chicago Tribune . November 2, 2018. Retrieved 4 April 2019 .
^ "Quartz's 2021 ranking of the best companies for remote workers" . Quartz . 2021-09-08. Retrieved 2023-09-19 .
^ "Best Companies To Work From Home 2022" . Quartz . Retrieved 2023-09-19 .
^ "ActiveCampaign acquires Postmark and DMARC Digests, ensuring automation across all communication channels and furthering the mission of creating ideal customer experiences to help companies grow" . 2022-05-03. Retrieved 2024-02-11 .
^ "ActiveCampaign Acquires Onesend" . 2023-10-17. Retrieved 2024-02-11 .
External links [ edit ]
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=ActiveCampaign&oldid=1214276020 "
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