Ada Solomon (born 3 June 1968 in Bucharest) is a Romanian film producer behind over 60 movies. After first working in marketing, she turned to media companies in 1993 and produced her first film Asphalt Tango in 1995. In 2004 she created HiFilm Productions where she has worked with directors including Franco Zeffirelli. Solomon was the Romanian executive producer of the highly successful co-production Toni Erdmann (2016) directed by Maren Ade.[1][2][3]
Solomon worked as a sales agent in the early 1990s and for media companies from 1993. In 1995, she became director of the production for Nae Caranfil's Asphalt Tango.[6] She went on to produce numerous Romanian films and collaborated with international partners in connection with projects such as Zeffirelli's Callas Forever (2002) or Didi Danquart's Offset (film) (2006).[2]
In 2004, Solomon founded the Romanian company HiFilm Productions. In 2006, in memory of the recently deceased Cristian Nemescu, a producer, and Andrei Toncu, a sound specialist, she created the NexT International Film Festival in Bucharest. In 2017, as a result of her role as executive Romanian producer of Toni Erdmann, Solomon became the first Romanian producer to be associated with an Oscar-nominated film.[2]
Solomon has held a number of significant posts including deputy chair of the European Film Academy, executive president of the European Women's Audiovisual Network and the Romanian representative of EAVE (European Audiovisual Entrepreneurs).[3] In 2013, she was the winner of the Prix Eurimages for co.production at the European Film Awards.[7]
