Adriene Mishler (born September 29, 1984)[2] is an American yoga instructor, actress, and entrepreneur, based in Austin, Texas. She produces and hosts Yoga With AdrieneonYouTube[3][4][5] and is co-founder of yoga video subscription service Find What Feels Good.[6][7]
With over 11 million subscribers and over 600 videos, Yoga with Adriene ranks in the top 1000 most subscribed YouTube channels as of June 2022.[8]
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Mishler was born in Austin, Texas, into an "artsy family".[4][9] Her mother is of Mexican descent.[10] Her father is Jewish. She began her career as a professional film and television actor, as well as performing as a voiceover artist, but after taking a yoga class at a studio, Mishler had a realization that she wanted everyone she knew to "have this experience [of yoga]", and completed a yoga teacher training course.[7]
Mishler started Yoga With Adriene in 2012,[11] with the help of her producer and business partner Chris Sharpe, whom she met when working as the lead on a horror indie film.[9] Sharpe had already helped create a successful YouTube channel, Hilah Cooking, with his wife, and was keen to apply these skills to the wellness industry.[7]
Mishler first collaborated with Adidas in 2015 as part of their revamp of their women's business, featuring a new focus on female athletes and active personalities.[12] She was part of the "I'm Here to Create" film series and was the face of her own yoga clothing line,[13] as well as a member of the Adidas Women Global Creator Network.[7] Adidas x WANDERLUST launched their FW17 line through an International Yoga Day livestream led by Mishler, attended by over 665,000 people.[14] In 2018, she made a tour of Europe leading yoga mass classes.[15][3]
Every year since 2015, she has launched a 30-day yoga challenge, releasing one video every day starting on January 1.[11]
Also in 2015, she launched the yoga video subscription service Find What Feels Good.[11]
Mishler's laid back personality and beginner-friendly teaching style has been widely praised in the media, being described by Marisa Meltzer of The Guardian as "the yoga girl next door".[4] Her dog Benji often appears on her videos, next to her mat.[16][11][17][18] In 2015, her channel was the most searched yoga class in Google.[15] In 2016, she received the Streamy health and well-being prize.[15] In 2018 according to The Guardian, she had 4 million subscribers.[3] During the COVID-19 pandemic, her YouTube channel gained more attention from viewers looking for at-home fitness videos to do while in lockdown. On April 13, 2020, Yoga With Adriene received 1.8 million daily views.[11] In April 2020 her channel had more than 7 million subscribers.[4][11] In June 2022, her channel had 11.1 million subscribers.
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Texas
Data from Wikidata
