Pohjanen retired from football aged 27 to start a new career as a pop singer. She released her debut album "Better Things To Do" in December 2001, then went on tour in 2002.[3]
She then moved into television punditry and worked for Sveriges Television on their football coverage. Pohjanen also founded a sport management company and is an advisor to several leading women's footballers in Sweden. Sveriges Television removed her from her role as a pundit in 2007, amid concerns of a potential conflict of interest.[4]
Ahead of the 1998 season, Älvsjö AIK beat competition from other clubs to sign Pohjanen from Sunnanå SK, where she had spent her entire career to that point.[5] In her first season Älvsjö secured their fourth successive Damallsvenskan title, gaining Pohjanen her first winner's medal.[6] She won her second in 1999, when Älvsjö retained their title again.[7]
After the 2000 season, Pohjanen considered retiring from football to concentrate on her music. But she accepted a new contract from Älvsjö which allowed her to miss training for her recording sessions.[8] She stopped playing altogether after 2001.[9]
Pohjanen later worked as an advisor to women's football players and founded a sports management firm with lawyer and former Älvsjö teammate Lotta Fridh. She was careful not to have any involvement in transfers as she was not a FIFA-registered agent.[10]
Singer-songwriter Pohjanen released debut album "Better Things To Do" in December 2001 on Label This, a subsidiary of Bonnier Amigo Music Group (BAMG). It contained lyrics in English, underpinned by guitar-based soft rock. The album received a mixed critical reception; with Norrköpings Tidningar praising "competent", "worthy" pop in the PJ Harvey mould.[11]Svenska Dagbladet's review was less complementary, suggesting that none of the songs got off the ground.[12] The album failed to chart.
