J u m p t o c o n t e n t
M a i n m e n u
M a i n m e n u
N a v i g a t i o n
● M a i n p a g e ● C o n t e n t s ● C u r r e n t e v e n t s ● R a n d o m a r t i c l e ● A b o u t W i k i p e d i a ● C o n t a c t u s ● D o n a t e
C o n t r i b u t e
● H e l p ● L e a r n t o e d i t ● C o m m u n i t y p o r t a l ● R e c e n t c h a n g e s ● U p l o a d f i l e
S e a r c h
Search
A p p e a r a n c e
● C r e a t e a c c o u n t ● L o g i n
P e r s o n a l t o o l s
● C r e a t e a c c o u n t ● L o g i n
P a g e s f o r l o g g e d o u t e d i t o r s l e a r n m o r e ● C o n t r i b u t i o n s ● T a l k
( T o p )
1 F o u n d e r s a n d f i n a n c i n g
2 R e f e r e n c e s
T o g g l e t h e t a b l e o f c o n t e n t s
A p p N e x u s
A d d l a n g u a g e s
A d d l i n k s
● A r t i c l e ● T a l k
E n g l i s h
● R e a d ● E d i t ● V i e w h i s t o r y
T o o l s
T o o l s
A c t i o n s
● R e a d ● E d i t ● V i e w h i s t o r y
G e n e r a l
● W h a t l i n k s h e r e ● R e l a t e d c h a n g e s ● U p l o a d f i l e ● S p e c i a l p a g e s ● P e r m a n e n t l i n k ● P a g e i n f o r m a t i o n ● C i t e t h i s p a g e ● G e t s h o r t e n e d U R L ● D o w n l o a d Q R c o d e ● W i k i d a t a i t e m
P r i n t / e x p o r t
● D o w n l o a d a s P D F ● P r i n t a b l e v e r s i o n
A p p e a r a n c e
F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Xandr , formerly known as AppNexus , is an American multinational technology company operating a cloud -based software platform that enables and optimizes programmatic online advertising.[1] [citation needed
AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns . It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite , Pubmatic and other aggregators.[2] [3] data centers , including one in Amsterdam serving Europe and the Middle East , in a facility shared with Equinix .[4]
In 2016, AppNexus was ranked #21 on Forbes [5]
In June 2018, AT&T announced it was acquiring the company and putting it under its Xandr division as a subsidiary .[6] [7]
In October 2019, Xandr purchased Clypd, a privately-held technology company focused on enabling programmatic buying of linear television advertising.[8]
In December 2021, AT&T announced that they had agreed to sell Xandr to Microsoft for an undisclosed price, subject to customary closing conditions, including regulatory reviews.[9]
Founders and financing [ edit ]
AppNexus was founded by former Right Media staff, CTO Brian O'Kelley , and Mike Nolet, product manager and director of analytics,[10] DoubleClick , who joined AppNexus as president in September 2009.[11] Microsoft , Khosla Ventures , First Round Capital , Venrock ,[12] Marc Andreessen , Ben Horowitz , and Ron Conway ; as of 2015 the company had raised $250 million in financing. O'Kelley stepped down as CEO in October 2018.[13]
References [ edit ]
^ AppNexus (2010-03-12). "AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising" . Press release (Press release). PR Newswire . Archived from the original on 22 March 2010. Retrieved 2010-03-12 .
^ "AppNexus Expands Video Buying, Adds New Video Demand Partners" . www.mediapost.com . Retrieved 2016-05-22 .
^ Liz Gannes (2010-10-05). "AppNexus Raises $50M for Real-time Ad Platform: Tech News and Analysis «" . Gigaom.com. Retrieved 2011-05-11 .
^ "The Cloud 100" . Forbes . Retrieved 17 November 2016 .
^ "AT&T to Acquire AppNexus" . www.businesswire.com . 25 June 2018. Retrieved 23 December 2019 .
^ "AT&T Will Acquire AppNexus | AdExchanger" . AdExchanger . 2018-06-25. Retrieved 2018-07-13 .
^ "Xandr Acquired Clypt in Move to Build Connevted TV Empire" . 18 October 2019.
^ Foley, Mary Jo (December 21, 2021). "Microsoft to buy Xandr ad marketplace from AT&T" . ZDNet . Retrieved December 21, 2021 .
^ "Who We Are" . AppNexus. Archived from the original on 17 May 2011. Retrieved 2011-05-11 .
^ [1 ] Archived December 12, 2010, at the Wayback Machine
^ "AppNexus Secures $8 Million in Series B Funding" . Pr-inside.com. Archived from the original on 2012-06-14. Retrieved 2011-05-11 .
^ Brian O’Kelley Steps Down As AppNexus CEO Published by adexchanger.com on October 5, 2018, retrieved on September 11, 2019
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a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
