AppSumo is a daily deals website for digitally distributed goods and online services.[1] AppSumo was founded in March 2010 by serial online entrepreneur Noah Kagan.[1][2]
Initially, AppSumo focused only on digital tools, such as SaaS apps that offered life time deals (LTD's). Today,[when?] the majority of deals offered are learning based products attempting to teach customers skills such as programming languages, project management, and hiring practices.[3][4][5]
AppSumo deals exclusively with digitally distributed goods. The deals include application software (apps), ebooks, learning courses, and other packages.[2] Many of the site's deals are aimed towards productivity products and website tools,[2] such as copywriting courses, email marketing, or project management apps.[6] In 2015, AppSumo started a sister company called Sumo that sells marketing tools to help online businesses grow.[7] AppSumo takes a percentage of sales from every deal, typically 50% of sales.[8]
