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| Company type | Private company |
|---|---|
| Industry | Education Sports Aquatic sports |
| Founded | Toronto, Canada (February 15, 2011 (2011-02-15)) |
| Founder | Diana Goodwin |
| Headquarters | , |
Area served | America, Canada, Australia |
| Products | Private At-Home Swim Lessons |
Number of employees | 1,500 |
| Website | aquamobile.com |
AquaMobile is a private swim school providing on-demand private swim lessons in clients' homes. Founded in 2011, it has been described as "the Uber of at-home swim lessons", and is the largest swim lesson provider in North America.[1][2]In 2019, it expanded operations into Australia to provide private, at-home lessons across the country.
AquaMobile was found in 2011 by Diana Goodwin, who developed the concept at a time when she was offering swimming lessons to swimmers at a local community pool while pursuing her undergraduate degree at the Rotman School of Management in 2003. She later began offering private swimming lessons independently at clients' homes.[3] Goodwin obtained a position as a management consultant with Bain & Company after earning her Bachelor of Commerce in 2007.[4] As her independent aquatics business continued to grow, she left Bain to refine and grow her business at the Kellogg School of Management in 2010.[5][6] The following year, Goodwin received her MBA and relaunched her swim lessons venture as AquaMobile.[4] Goodwin created Market Box, an all-in-one scheduling and automation for service businesses, as she could not find a software that could handle the demands of her expanding business and facilitate the complex scheduling needs of instructors operating in several states, and subsequently countries[7]
Currently, AquaMobile employs more than 1,500 swim instructors worldwide, including several former Olympians.[8][9] Its revenue has doubled each year since 2012 and has taught more than 10,000 students across the US, Canada, and Australia.[10]
In 2013, less than two years after its founding, AquaMobile was recognized for its impact by the Empact Showcase, hosted and awarded by the United Nations in partnership with Entrepreneur Magazine.[11]
AquaMobile also won first-place in the 2015 Small Business Challenge, hosted by TELUS and The Globe and Mail.[12] The grand-prize is a $100,000 grant for small businesses to scale-up, in addition to a $10,000 donation to a charity of the founder's choice.[8][9]
In March 2016, Diana Goodwin appeared on Dragons' Den to pitch AquaMobile. Judges included Joe Mimran, Michele Romanow, and Jim Treliving; all three made offers, with Treliving matching Goodwin's initial request of $200,000 in exchange for a 10 percent equity stake.[13]
