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| Product type | Car care products |
|---|---|
| Owner | Energizer Holdings |
| Introduced | 1972; 52 years ago (1972) |
| Previous owners | Clorox, McKesson Corporation, Spectrum Brands |
| Tagline | Respect your car |
| Website | www.armorall.com |
Armor All is an American brand of car care products that is manufactured by Armored AutoGroup of Danbury, Connecticut, United States. The company markets sprays, gels, liquids, and wipes to clean, shine, and protect interior and exterior automobile surfaces.
According to patent documents, Armor All typically contains water, PDMS (silicone), diethylene glycol, glycerin, and various additional chemical compounds.[1]
The company that became Armor All was started in 1976 by entrepreneur and marketer Alan Rypinski.[2][3] Rypinski purchased the marketing rights for the product Trid-on (a name derived from no dirt spelled backward) from inventor Joe Palcher. Along with Byron F. Quivey, a wheelwright in Santa Ana, he began selling the product on Main street at his shop in 1966. It quickly grew in popularity selling through periodicals like Hot Rod Magazine.[4] Rypinski then patented, rebranded, and marketed Trid-onasArmor All. The first test products were called RT-10 and GT-10.[4] In 1979, Rypinski sold all of the rights to the Armor All brand name and protectant to the San Francisco-based consumer products company McKesson Corporation.[3]
By 1987, Armor All's sales exceeded $100 million and company profits grew to $17 million, and in 1988 Armor All purchased Borden, Inc.'s car care products line, which included well-known name brands such as Rain Dance, Rally, and No. 7.[3] This acquisition significantly broadened the company's product line, which increased the company's gains through 1989.[3] By 1990, the company's net income dropped to less than $20 million, and then sharply worsened to less than $7 million in 1991.[3]
Sales climbed from a 1990s low of $134 million in 1993 to $217 million in 1995 (fiscal year ended March 31, 1995), as net income climbed back toward $25 million.[3] For the remainder of the decade, Armor All developed the Armor All brand name with a focus on international growth and the introduction of new products.[3]
Nielsen CDG UK was appointed car care distributor for Armor All products by Clorox UK.[5] Nielsen CDG is part of the Convenience Distribution Group supplying petrol (gasoline) stations in the United Kingdom.[6]
In 2010, Clorox sold Armor All and STPtoAvista Capital Partners. It named the business Armored AutoGroup. In 2008, Armor All released a complete line of automotive vacuums. In April 2015, the Armored AutoGroup was acquired by Spectrum Brands.[7] Energizer bought the Spectrum Brands auto care business unit (including Armor All, STP and A/C Pro) for $1.25 billion in cash and stock.[8]
