The term artivism in US English has its roots in a 1997 gathering of Chicano artists from East Los Angeles and the ZapatistasinChiapas, Mexico. The words "Artivist" and "Artivism" were then popularized through a variety of events, actions and artworks via artists and musicians such as Quetzal, Ozomatli, and Mujeres de Maiz, among other East Los Angeles artists, and at spaces such as Self Help Graphics & Art.[citation needed]
Artivism further developed as antiwar and anti-globalization protests emerged and proliferated. In many cases artivists attempt to push political agendas by the means of art, but a focus on raising awareness of social, environmental, and technological problems is also common.[citation needed]
Besides using traditional mediums like film and music to raise awareness or push for change, an artivist can also be involved in culture jamming, subvertising, street art, spoken word, protesting, and activism.[1][2][3] Since 2013, Cromoactivismo, a Brazilian group of women artists, works with collectives, groups and schools in direct actions using color for social change.[4][5]
... This passion has all the ingredients of activism, but is charged with the wild creations of art. Artivism—where edges are pushed, imagination is freed, and a new language emerges altogether." Bruce Lyons has written: "... artivism ... promotes the essential understanding that ... [humans] ... can, through courageous creative expression, experience the unifying power of love when courage harnesses itself to the task of art + social responsibility.[1][2][3]
By 2005, the term had made its way into academic writing when Slovenian theatre scholar Aldo Milohnic used the term to discuss "autonomous ('alter-globalist', social) movements in Slovenia that attracted wide attention. In carrying out their political activity they made use of protests and direct actions, thereby introducing the 'aesthetic', willingly or not".[6] In 2008, Chela Sandoval and Guisela Latorre published a piece on Chicano/a artivism and M. K. Asante using the term in reference to Black artists.[7][8]
There is a chapter on artivism in the book It's Bigger Than Hip Hop by M. K. Asante. Asante writes of the artivist:
The artivist (artist + activist) uses their artistic talents to fight and struggle against injustice and oppression—by any medium necessary. The artivist merges commitment to freedom and justice with the pen, the lens, the brush, the voice, the body, and the imagination. The artivist knows that to make an observation is to have an obligation.
The impact of artivism vs. conventional activism was tested in a public scientific experiment in Copenhagen, Denmark, in 2018. The results, reported in the journal of Social Movement Studies, suggest that artivism may be more effective than conventional activism.[9]
^Chela Sandoval and Guisela Latorre, ""Chicana/o Artivism: Judy Baca's Digital Work with Youth of Color," in Learning Race and Ethnicity, MIT Press, 2007.
