Muhammad Attamimi Halilintar (born 20 November 1994), professionally known as Atta Halilintar, is an Indonesian YouTuber, content creator, social media personality, actor, singer and businessman.[2] He is the first YouTuber in Southeast Asia to earn the Diamond Play Button. He is currently regarded as the most popular YouTuber in Indonesia and hails from the popular Gen Halilintar family, which is known for recording songs and publications.[3] As of December 2021, he has approximately 28.3 million subscribers and was ranked 113th most popular YouTuber in the world for the year 2021.[4][5][needs update] Atta Halilintar also notably featured in a few films as a supporting actor and has also recorded a few songs as a rapper.
Atta Halilintar was born in Dumai, Riau as the eldest of 11 children in his family which is popularly known as the Gen Halilintar.[6] The Gen Halilintar family joined the entertainment industry by publishing books about their journey around the world, making vlogs and recording songs. His siblings are also known for recording songs and YouTube videos. He inherited his family business from his parents at a young age.[7] During his childhood, his parents experienced major obstacles and difficulties in running their family business when they lived in Malaysia. He then concentrated to engage in business activities selling food and toys at his young age while pursuing his primary education in elementary school.
While busy with his family business, he launched his official YouTube account in 2016 and became popular in Indonesia in a matter of years. He became the first YouTuber from South East Asia to cross 10 million subscribers as of February 2019.[8][9] In August 2019, his YouTube account was reported to have achieved 18.5 million subscribers.[10] He also became the eighth highest earning YouTuber in the world with a net worth of £1.37 million as of August 2019.[11][12]
In November 2019, he became the first Indonesian YouTuber ever to surpass the milestone of 20 million subscribers achievement that was mentioned and recognized as part of YouTube Rewind's 2019 edition.[4] Beyond Indonesia, he also currently has the highest number of subscribers in the ASEAN region.[13]
In a virtual press conference on 14 June 2021, Atta Halilintar and PStore's Putra Siregar, have acquired PSG (Putra Safin Group) Pati, an Indonesian football club at the time competed in Liga 2, from its owner, Saiful Arifin. They renamed the club to AHHA PS Pati. Atta Halilintar and Putra Siregar became co-chairman of the newly acquired club.[16] In its first season, the club endured a difficult season in which they barely avoided relegation.[17] Before the start of the 2022–23 season, the club relocated to Bekasi and changed its name to Bekasi FC.[18] The club were forced to change its name again to FC Bekasi City due to a dispute over intellectual property rights to the name 'Bekasi FC'.[19][20] After 2022–23 Liga 2 was abandoned, Atta Halilintar said in an interview that he had given up over football and instead pivoted his attention over to futsal.[21][22]
On April 3, 2021, Atta Halilintar married the first child of a politician and musician, Aurel Hermansyah. The wedding was attended by President Joko Widodo, who served as witness, and Defence Minister Prabowo Subianto.[29][30]
Atta Halilintar said that his favorite sport is not football, but futsal instead a sport that he plays since he was young.[22] In the same interview, he said that he was once aspired to become a professional futsal player.[22] Due to his involvement with futsal in Indonesia, the Indonesia Futsal Federation (FFI) appointed Atta Halilintar as a FFI Executive Committee (Exco) member for Futsal Business Empowerment and Development.[31]
In March 2019, he posted a video in his official Instagram account featuring himself with a gun in wake of the 2019 Christchurch mosque shootings. His video was slammed, with people calling it a result of toxic behaviour.[32]
In November 2019, he was accused of alleged blasphemy and was reported to the police for his prank video on Islamic prayers.[33]
