Autodesk Media and Entertainment is a division of Autodesk which offers animation and visual effects products, and was formed by the combination of multiple acquisitions. In 2018, the company began operating
as a single operating segment and reporting unit.[1]
Montreal-based Discreet Logic was founded in 1991 by former Softimage Company sales director Richard Szalwinski, to commercialize the 2D compositor Eddie, licensed from Australian production company Animal Logic.[2] Eddie was associated with Australian software engineer Bruno Nicoletti, who later founded visual effects software company The Foundry, in London, England.
In 1992, Discreet Logic entered into a European distribution agreement with Softimage, and shifted its focus on Flame, one of the first software-only image compositing products, developed by Australian Gary Tregaskis.[3] Flame, which was originally named Flash, was first shown[4] at NAB in 1992, ran on the Silicon Graphics platform, and became the company's flagship product.
In July 1995, Discreet Logic's initial public offering raised about US$40 million.
On May 26, 1995, the company acquired the assets of Brughetti Corporation for about CDN$1 million, and in October acquired Computer-und Serviceverwaltungs AG, located in Innsbruck, Austria and some software from Innovative Medientechnik-und Planungs-GmbH in Geltendorf, Germany.
After a 2-for-1 stock split on October 16, 1995, a secondary offering in December 1995 raised an additional $28 million.[5][third-party source needed]
On April 15, Discreet invested $2.5 million in privately held Essential Communications Corporation.[5][third-party source needed]
In August 1998, Autodesk announced plans to acquire Discreet Logic and its intent to combine that operation with Kinetix.[7]
At the time, it was its largest acquisition, valued at about $410 million by the time it closed in March 1999 (down from an estimated $520 million when announced).[7][8] The new business unit was named the Discreet division.[9]
The combined Discreet-branded product catalog then encompassed all the Discreet Logic products, including Flame, Flint, Fire, Smoke, Effect, Edit, and Kinetix's product, including 3D Studio Max, Lightscape, Character Studio.
In March 2005, Autodesk renamed its business unit Autodesk Media and Entertainment and discontinued the Discreet brand (still headquartered in Montreal).[6][10][11]
Through the years, Autodesk augmented its entertainment division with many other acquisitions. One of the most significant was in October 2005, when Autodesk acquired Toronto-based Alias Systems Corporation for an estimated $182 million from Accel-KKR, and merged its animation business into its entertainment division.[12]
Alias had been part of SGI until 2004.[13]
The division's products include Maya, 3ds Max (the new name of 3D Studio Max), Softimage, Mudbox, MotionBuilder[20] the game middleware Kynapse, and the creative finishing products Flame, Flare, Lustre, Smoke,[21] Stingray game engine (discontinued, but still supported until end of subscription).
Autodesk Toxik, introduced in 2007, compositing software that allowed users to coordinate work on a production.[29] The software could only be bought for a minimum of 3 PCs, underlining its focus on collaborative, database-driven workflow. With its collaborative functions and databases removed, and renamed "Composite",[30] it is now bundled with Maya 3ds Max, and Softimage.
Combustion - acquired in 1997 as Illuminaire Paint and Composition from Denim Software running on Windows NT and Mac OS.[31] Rebranded as paint* and effect* and integrated into a suite with edit*. Finally unified as Combustion, a desktop shot compositor and motion graphics application for Mac OS and Windows. Shared some technologies and user interface elements with discreet systems-based products (Flame, Smoke).
Autodesk Smoke - non-linear video editing software that integrates with Flame. When sold as a turnkey system, e.g. with an IBM Linux workstation, 2004 pricing started at US$68,000.[32] A version for Mac OS X was announced in 2009, initially priced at US$14,995.[33][34]
Flame was first released in January 1993; by mid-1995, it had become a market leader in visual effects software, with a price around US$175,000, or US$450,000 with a Silicon Graphics workstation. Time with the software was typically rented at a post-production house with an operator.[35] The Flame software is licensed in a variety of forms, including Flint, a lower-priced version of Flame with fewer functions,[36] and Inferno, introduced in 1995, a version intended for the film market, with a price of about US$225,000 without hardware. Traditionally Inferno ran on the SGI Onyx series, while Flame and Flint ran on SGI Indigo² and Octane workstations.
Flame/Inferno were implemented on Linux in 2006. Autodesk said the use of more powerful hardware allowed complex 3D composites to be rendered more than 20 times faster than on the previous SGI workstations.[37]
The first movie to use Flame was Super Mario Bros.; the software was then still in beta.[38] The software also saw use on PBS's 1995 graphics package, designed by PMcD Design and animated by Black Logic.
At the 1998 Academy Scientific and Technical Awards, Gary Tregaskis (design), Dominique Boisvert, Phillippe Panzini and Andre Le Blanc (development and implementation) received a Scientific and Engineering Award for Inferno and Flame.[39]
Flare
Flare, a software-only subset of Flame for creative assistants, was introduced in 2009 at around one-fifth the cost of a full-featured Flame seat.[40]
Lustre
Lustre is color gradingsoftware originally developed by Mark Jaszberenyi, Gyula Priskin and Tamas Perlaki at Colorfront in Hungary. The application was first packaged as a plugin for Flame product under the name "Colorstar" to emulate film type color grading using printer lights controls. It was then developed as a standalone software. It was introduced through British company 5D under the Colossus name in private demonstrations at IBC show in Amsterdam in 2001. Alpha and beta testing were held at Eclair Laboratoires in Paris. During the trials, Colossus was running on the Windows XP operating system, but the same code base was also used on the IRIX operating system.
After the demise of 5D in 2002, Autodesk acquired the license to distribute the Lustre software,[41] and later acquired Colorfront entirely.[42] In the 2009 Academy Scientific and Technical Awards the original developers received a Scientific and Engineering Award for Lustre.[43]
Flame Premium
In September 2010, Autodesk introduced Flame Premium 2011, a single license for running Flame, Smoke Advanced and Lustre together on a single workstation.[44] At launch, new licenses were priced from US$129,000 excluding hardware, with upgrades from existing Flame licenses priced from US$10,000. Existing users of Smoke Advanced or Lustre could upgrade from US$25,000.[45]
^Steve Gilbert (December 16, 2002). "Lightscape to be retired". CG Architect Forums. Archived from the original on September 11, 2013. Retrieved September 10, 2013.
