Beauty Bakerie was founded by Cashmere Nicole in 2011. Nicole put herself through college and became a nurse.[1] Her interest in beauty products began when her daughter complained that it was hard for her to find makeup which suited her dark skin tone.[2]Beyoncé boosted the company in 2014 by promoting it during Breast Cancer Awareness Month, after reading Nicole's story of surviving breast cancer on an Indiegogo promotion.[3][4] The company produces no-smudge lipstick which is vegan and not tested on animals.[4] The name of the company references her love for sweets.[1]
Beauty Bakerie launched in the UK in 2017 and by 2019 was selling products in more than 130 countries.[3][5][6] The brand is promoted by former US Olympic gymnast Gabby Douglas.[5] It is based in San Diego and employs thirty people.[4] In 2019, Huda Kattan was accused of stealing ideas used by Beauty Bakerie in her makeup range.[7]
Products include eyeshadow palettes, foundations, powders, highlighters, and face oils.[1]
